Brandreach LLC is looking for a SEM/PPC account executive to actively manage PPC (Google Adwords, Bing Ads) campaigns that meet and exceed our clients' ROI goals.
Responsibilities:
- Analyze our client's site and products and define campaign strategies that will meet our client's goals
- Create and manage new campaigns and accounts; includes keyword research, ad copy writing, bid management, budgeting.
- Constant A/B Testing of creatives
- Generate monthly reports and presentations for our clients
- Create and analyze operational reports to ensure we are hitting ROI goals
- Analyze landing pages and suggest optimization improvements
Requirements:
- Bachelors degree in Marketing or Business
- 1-2 years of PPC experience, preferably with Google Adwords
- In-depth knowledge of Google Analytics
- Excellent data analysis skills
- Advanced Excel skills (ie. Pivot tables, tables, vlookup)
- Organizational skills to track progress of execution and accuracy of campaigns
- Excellent communication and presentation skills
- Adwords Certified a plus
- Ability to read HTML a plus
