Lead Growth. Build Teams. Strengthen a Brand That Changes Lives.
At MRA Law Group, growth is not simply about generating more leads or closing more consultations.
It is about helping more individuals and families access life-changing U.S. immigration solutions.
Every campaign we launch, every consultation we schedule, and every client we serve represents someone seeking opportunity, security, family unity, or a fresh start. That is why we are looking for an exceptional Sales & Marketing Manager who can build a unified growth engine—one that attracts the right people, converts opportunity into revenue, strengthens our brand, and delivers an exceptional client experience.
This is not a maintenance role.
This is not a position for someone who only manages advertisements, social media calendars, or sales reports.
We are looking for a strategic, hands-on growth leader who can connect marketing, sales, systems, people, and performance into one cohesive function.
If you are a builder who thrives at the intersection of leadership, creativity, analytics, coaching, and commercial growth, this may be the opportunity you have been waiting for.
What You’ll Own
1. Revenue Growth & Integrated Growth Strategy
You will lead the development and execution of an integrated sales and marketing strategy aligned with the firm’s growth objectives.
You will:
- Develop and execute strategies that increase brand awareness, qualified lead generation, consultations, client acquisition, and revenue.
- Translate business goals into clear sales and marketing plans, priorities, and performance targets.
- Analyze market trends, audience behavior, competitive positioning, sales performance, and conversion data to identify growth opportunities.
- Align marketing and sales efforts to ensure stronger lead quality, faster follow-up, improved conversion, and a seamless client journey.
- Identify performance bottlenecks and implement scalable solutions that improve results across the entire growth funnel.
- Build a clear growth roadmap that balances immediate revenue opportunities with long-term brand development.
2. Demand Generation & Client Acquisition
You will build and optimize the systems that attract prospective clients and move them from awareness to signed engagement.
You will:
- Develop campaigns that generate qualified consultations and contribute directly to revenue growth.
- Manage and optimize paid advertising across Meta, Google, TikTok, and other relevant platforms.
- Improve lead quality, cost per qualified lead, consultation volume, conversion rates, and marketing ROI.
- Build and refine marketing funnels, landing pages, email campaigns, nurture sequences, and lead follow-up strategies.
- Use testing, data, and client behavior insights to continuously improve campaign and funnel performance.
- Ensure that marketing efforts generate meaningful opportunities—not just clicks, impressions, or activity.
3. Sales Leadership & Team Development
You will build and lead a high-performing sales culture rooted in accountability, coaching, client care, and continuous improvement.
You will:
- Help recruit, onboard, train, coach, and develop sales professionals.
- Establish clear expectations, KPIs, performance standards, and success metrics.
- Conduct meaningful one-on-one coaching sessions focused on performance, development, and accountability.
- Use data to identify performance gaps and implement targeted coaching and improvement plans.
- Create and refine sales playbooks, scripts, objection-handling frameworks, follow-up processes, and best practices.
- Build a culture where ownership, excellence, empathy, and results go hand in hand.
- Develop future sales leaders and strengthen the long-term capability of the team.
4. Lead Conversion & Client Experience
You will ensure that every qualified lead receives a timely, professional, empathetic, and consistent experience from first contact through signed engagement.
You will:
- Oversee sales activity across phone, email, SMS, CRM, and digital communication channels.
- Monitor pipeline health, response times, consultation activity, follow-up consistency, and forecast accuracy.
- Improve consultation-to-retainer conversion rates.
- Analyze lost opportunities and implement strategies to improve close rates.
- Ensure that every client interaction reflects the firm’s values, professionalism, ethical standards, and commitment to client care.
- Use sales insights and client feedback to strengthen the overall client journey.
5. Brand, Messaging & Content Leadership
You will shape how prospective clients experience and understand MRA Law Group.
You will:
- Maintain a clear, consistent, credible, and compelling brand presence across all channels.
- Oversee content strategy for social media, email marketing, blogs, newsletters, videos, advertisements, and landing pages.
- Develop messaging that builds trust, demonstrates expertise, and connects with the real needs and concerns of immigrant communities.
- Review creative concepts, copy, advertisements, and campaign materials to ensure quality and strategic alignment.
- Ensure all marketing communications reflect the firm’s mission, values, and client-centered approach.
- Strengthen the firm’s reputation as a trusted immigration law advocate.
6. Analytics, CRM & Performance Optimization
You believe growth decisions should be driven by data—not assumptions.
You will:
- Establish clear sales and marketing KPIs, dashboards, and reporting systems.
- Deliver actionable weekly, monthly, and quarterly performance reports to leadership.
- Track the complete funnel from campaign source and lead generation through consultation, conversion, and revenue.
- Optimize CRM systems, automations, workflows, lead routing, follow-up processes, and reporting.
- Improve visibility into marketing attribution, sales performance, pipeline health, and revenue contribution.
- Identify trends, risks, and opportunities and translate them into practical action plans.
- Continuously test, refine, and improve sales and marketing performance.
7. Team, Project & Vendor Management
You will coordinate internal and external resources to execute at a consistently high level.
You will:
- Manage and coordinate freelancers, agencies, designers, copywriters, video editors, media buyers, and other vendors.
- Establish clear project plans, timelines, standards, and accountability.
- Ensure campaigns and initiatives are completed on time and aligned with strategic priorities.
- Build systems and workflows that improve productivity, communication, and execution.
- Work closely with firm leadership and cross-functional teams to maintain alignment and momentum.
What You Bring
- Proven success in sales leadership, marketing leadership, growth management, revenue operations, or a similar commercially focused role.
- Experience building and improving both lead-generation and sales-conversion systems.
- Demonstrated ability to lead, coach, and develop high-performing sales professionals.
- Strong understanding of digital marketing, customer acquisition, sales funnels, pipeline management, and conversion optimization.
- Experience managing paid campaigns across Meta, Google, TikTok, or similar platforms.
- Strong command of CRM systems, automations, dashboards, reporting, and forecasting.
- Experience in legal services, professional services, financial services, healthcare, education, or other high-consideration service environments is strongly preferred.
- Excellent English writing, communication, presentation, and leadership skills.
- Strong analytical thinking with the ability to translate data into sound business decisions.
- Strong project management, organizational, and prioritization skills.
- Commercial awareness and a clear understanding of how marketing and sales contribute to sustainable revenue growth.
- The ability to balance long-term strategy with hands-on execution.
- High ethical standards and an unwavering commitment to client trust.
Who You Are
- You are both a strategist and a builder.
- You can create the vision, build the systems, lead the people, and execute the plan.
- You do not measure success by activity; you measure it by outcomes.
- You understand that strong marketing without strong sales execution wastes opportunity.
- You understand that aggressive sales without trust and empathy damages the brand.
- You know how to bring marketing and sales together around shared goals, data, and accountability.
- You are comfortable reviewing campaign performance, coaching a sales professional, analyzing conversion metrics, improving a CRM workflow, and presenting recommendations to leadership.
- You make decisions, solve problems, and take ownership of results.
- You are energized by building functions, developing people, and creating scalable systems.
- You lead with urgency, accountability, professionalism, and care.
- Most importantly, you recognize that behind every lead is a real person or family seeking help, clarity, and hope.
Your Success Will Be Measured By
- Revenue growth
- Qualified lead generation
- Consultation growth
- Cost per qualified lead
- Marketing-sourced revenue
- Consultation-to-retainer conversion rates
- Sales team performance
- Pipeline health and forecast accuracy
- Marketing-to-sales conversion performance
- Campaign ROI
- Marketing funnel performance
- Sales process improvement
- CRM and workflow efficiency
- Brand awareness and engagement
- Leadership and team development
- Client experience
Pay: $25.00 - $30.00 per hour
Work Location: Remote
