The Marketing Director is responsible for driving sales growth and strengthening brand presence by increasing customer visits, expanding engagement with the Chick-fil-A One App, growing catering revenue, and leading meaningful community involvement. This role combines strategic planning with hands-on execution to ensure the Restaurant is highly visible, deeply connected, and consistently growing. This role is in-person at the Restaurant with some community interaction, and this role will also largely serve as an operational team member, in addition to marketing responsibilities.
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Develop & execute a local marketing strategy to increase transactions and overall sales
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Analyze sales trends, customer behavior, and daypart performance to identify growth opportunities
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Plan and execute promotions, limited-time offers, and in-store marketing initiatives
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Collaborate with operations to ensure marketing aligns with capacity
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Drive adoption, downloads, and active usage of the Chick-fil-A One App
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Execute campaigns that promote mobile ordering, rewards, and loyalty engagement
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Train and equip team members to consistently promote the app in Guest interactions
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Monitor app performance metrics and adjust strategies accordingly
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Build and maintain relationships with local businesses, schools, and organizations
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Develop and execute a proactive catering sales strategy
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Identify new catering opportunities and create repeat business systems
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Track catering performance and set measurable growth goals
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Establish the business as a community leader through events, partnerships, and service
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Represent the brand in a professional and relationship-driven manner
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Ensure all community involvement aligns with Chick-fil-A brand values
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Ensure all marketing efforts align with Chick-fil-A brand standards
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Oversee in-store marketing materials, digital presence, and messaging
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Maintain a high standard of visual and experiential excellence
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Develop and manage a content calendar for social media platforms
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Create engaging, on-brand content that drives awareness and traffic
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Respond to customer engagement and build online relationships
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Analyze performance metrics and optimize content strategy
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Lead, train, and develop team members involved in marketing initiatives
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Collaborate cross-functionally with leadership team to support overall business goals
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Take ownership of marketing results and continuously improve performance
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Open availability
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Proven ability to drive sales growth and execute marketing strategies
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Strong relationship-building and communication skills
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Highly organized with strong attention to detail
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Self-starter with a results-driven mindset
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Ability to analyze data and translate insights into action
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Passion for hospitality, service, and community impact
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Familiarity with Chick-fil-A systems and brand standards
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Pay: $21.00 - $25.00 / hour
Job Type: fulltime
Education: No education required
Work location: On-site
