Overview
We are seeking a Social Media and Marketing Manager to lead our marketing efforts and letting the Lansing area community aware of the mental health services we offer
- Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, and Google My Business to maximize reach and engagement.
- Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals.
- Monitor social media, respond promptly to comments and messages to foster positive relationships.
- Analyze digital marketing performance using Google Analytics, Web Analytics, and social media analytics tools; prepare reports to evaluate campaign effectiveness and inform future strategies.
Skills
- Proven experience in social media management, content creation, and digital marketing performance monitoring.
- Strong proficiency with social media platforms’ management tools such as Hootsuite, Buffer (application), and other scheduling applications.
- Skilled in graphic design using Adobe Creative Suite (Photoshop, Illustrator) as well as media editing tools for video editing and photo enhancement.
- Knowledge of social listening techniques and social media communication best practices for effective relationship management.
- Excellent content writing skills with an eye for proofreading; capable of producing compelling copy that aligns with branding standards..
- Strong organizational skills with the ability to manage multiple campaigns simultaneously while maintaining attention to detail.
Pay: From $22.00 per hour
Work Location: Hybrid remote in East Lansing, MI 48823
