Position Summary
The Senior Brand Strategist serves as a strategic leader responsible for developing and guiding brand, marketing, and communications strategies for a portfolio of clients. This role combines market intelligence, consumer insights, business strategy, creative collaboration, and client leadership to create meaningful brand differentiation and measurable business results.
The ideal candidate is a curious thinker, strong communicator, and trusted advisor who can translate business objectives into actionable brand strategies while collaborating effectively with clients, creative teams, and agency leadership.
Key Responsibilities
Brand Strategy & Positioning
- Lead discovery, research, and strategic planning initiatives for clients across multiple industries.
- Develop brand positioning, value propositions, messaging frameworks, and brand architecture recommendations.
- Conduct competitive analyses, market assessments, audience research, and customer journey mapping.
- Identify opportunities for brand growth, differentiation, and market expansion.
- Translate business goals into comprehensive marketing and brand strategies.
Client Leadership
- Serve as a primary strategic advisor for assigned client accounts.
- Facilitate workshops, stakeholder interviews, and strategic planning sessions.
- Present strategic recommendations and campaign concepts to executive-level client teams.
- Build trusted client relationships through proactive communication and strategic guidance.
- Help identify additional opportunities to support client growth and success.
Marketing Strategy
- Develop integrated marketing strategies encompassing digital, content, social media, paid media, public relations, and traditional channels.
- Establish campaign objectives, audience targeting strategies, and measurement frameworks.
- Analyze marketing performance data and provide actionable recommendations.
- Guide annual marketing plans and long-term growth initiatives.
Creative Collaboration
- Partner with creative, content, digital, and account service teams to ensure strategic alignment throughout project execution.
- Develop creative briefs and strategic foundations for campaigns and brand initiatives.
- Review creative work to ensure consistency with established brand strategy and objectives.
- Provide strategic feedback that strengthens messaging and overall effectiveness.
Research & Insights
- Monitor consumer behavior, industry trends, and emerging market opportunities.
- Conduct qualitative and quantitative research to support strategic recommendations.
- Synthesize complex information into clear, compelling insights and presentations.
- Maintain expertise in branding, marketing, communications, and business strategy best practices.
Agency Leadership
- Contribute to agency thought leadership, business development, and strategic growth initiatives.
- Participate in new business pitches and proposal development.
- Mentor junior strategists, account managers, and team members.
- Support continuous improvement of agency strategic processes and methodologies.
Qualifications
Required
- Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
- 7+ years of experience in brand strategy, marketing strategy, agency account planning, or related roles.
- Demonstrated experience developing brand positioning, messaging frameworks, and integrated marketing strategies.
- Exceptional presentation, facilitation, and communication skills.
- Strong analytical and critical thinking abilities.
- Experience leading client relationships and presenting to executive stakeholders.
Key Competencies
- Strategic Thinking
- Brand Development
- Client Relationship Management
- Marketing Planning
- Research & Insights
- Business Acumen
- Communication & Presentation
- Creative Collaboration
- Problem Solving
- Leadership & Mentorship
