THE ROXBURY INSTITUTE
Social Media Coordinator
Full-Time | In-House Required
Primary Location: Los Angeles, CA
Coverage: Los Angeles, Salt Lake City, UT and Tucson, AZ
ABOUT THE ROXBURY INSTITUTE
The Roxbury Institute is a nationally recognized medical organization with specialized divisions in Lipedema Treatment, Diagnostic and Preventive Medicine for Lipedema and related fat disorders, and Aesthetic Medicine and Medical Dermatology. Our mission is to deliver evidence-based, patient-centered care that improves health, function, and confidence.
POSITION OVERVIEW
We are seeking an in-house Social Media Coordinator to oversee strategy, content creation, editing, publishing, engagement, influencer initiatives, and performance reporting across all social platforms. This role requires both creative execution and strategic thinking, with a strong emphasis on consistency, speed, and measurable performance.
KEY RESPONSIBILITIES
· Multi-Platform Strategy and Content Planning
You will develop and execute a comprehensive social media strategy across Instagram, Facebook, YouTube, TikTok, and LinkedIn. You will build structured monthly and quarterly content calendars aligned with education, provider authority, patient engagement, and campaign initiatives across all divisions.
· Content Creation and In-Clinic Production
You will lead content creation from concept through execution, including filming in clinical settings and working directly with providers. Content will include education, treatments, patient-safe storytelling, and brand-focused content. Filming will primarily take place in Los Angeles with travel to other locations as needed.
· Platform Execution and Publishing
You will oversee the daily execution of all platforms, ensuring content is optimized and formatted correctly. Content will be adapted for each platform to maximize performance rather than duplicated.
· Editing, Publishing and Turnaround
You will edit short-form and long-form content in-house with quick turnaround expectations, often same-day or within 24 to 72 hours. You will own the posting process across all platforms and maintain organized systems for content and assets.
· Community Engagement
You will actively manage engagement across all platforms as well as our private Facebook group, responding to comments and messages in a timely and professional manner while identifying insights to inform future content.
· Influencer and Partnership Management
You will identify, vet, and manage relationships with influencers, patient advocates, and creators across all divisions. Responsibilities include outreach, coordination of campaigns, providing content direction, reviewing deliverables, and tracking performance. You will ensure all partnerships align with brand standards, compliance requirements, and overall marketing objectives.
· Reporting and Optimization
You will deliver monthly and quarterly reporting, analyzing engagement, growth, and content performance while providing actionable insights to leadership.
· Cross-Functional Collaboration
You will work closely with marketing, providers, and internal teams to support campaigns, launches, and educational initiatives.
QUALIFICATIONS
Minimum of two years of experience within a company or agency focusing on healthcare, medical, or aesthetic social media. Strong video editing and production skills. Experience managing multiple platforms and working within regulated environments, including HIPAA compliance.
LOCATION AND SCHEDULE
This role is based in Los Angeles and requires regular in-office presence with periodic travel for filming.
Pay: $25.00 - $28.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Application Question(s):
- How many years of experience do you have in healthcare or medical social media?
- Are you comfortable sitting in surgery?
Experience:
- Social media strategy: 2 years (Required)
- Video production: 2 years (Required)
Work Location: In person
