Senior E-Commerce Growth Manager (Shopify, CRO, Marketing & Web Development)
About Us
We are a fast-growing e-commerce and distribution company operating multiple brands and websites in the automotive aftermarket industry. We are looking for a highly skilled, results-driven professional who is an expert in Conversion Rate Optimization (CRO), Shopify, web development, digital marketing, email/SMS marketing, and product catalog management.
This is not an entry-level marketing position. We are looking for someone who lives and breathes e-commerce growth and can take ownership of improving every aspect of our online presence.
Position Overview
Your primary responsibility will be to increase website conversion rates, improve customer experience, grow revenue, and optimize our Shopify stores and distribution websites.
You will analyze data, identify bottlenecks, implement improvements, and execute marketing strategies that generate measurable results.
Key Responsibilities
Conversion Rate Optimization (CRO)
- Analyze customer behavior using tools such as Hotjar, Microsoft Clarity, GA4, and Shopify Analytics
- Identify conversion bottlenecks and develop testing strategies
- Create and manage A/B tests
- Improve product pages, collections, navigation, checkout flow, and user experience
- Increase conversion rates, average order value (AOV), and customer lifetime value (LTV)
Shopify Development & Optimization
- Manage and improve Shopify stores
- Customize themes and build new landing pages
- Improve site speed, performance, and mobile experience
- Implement new apps, integrations, and automations
- Troubleshoot technical issues and improve overall functionality
Digital Marketing
- Develop and execute growth strategies across Google, Meta, TikTok, email, SMS, and affiliate channels
- Coordinate marketing campaigns and promotions
- Improve customer acquisition and retention
- Monitor KPIs and provide actionable recommendations
Email & SMS Marketing
- Build and optimize Klaviyo flows and campaigns
- Create abandoned cart, browse abandonment, welcome, post-purchase, and win-back sequences
- Segment customer lists for improved performance
- Continuously test and improve open rates, click-through rates, and revenue generated
Product Catalog Development
- Improve product data quality and organization
- Optimize product titles, descriptions, images, and specifications
- Create category structures that improve customer experience and SEO
- Work with manufacturers and vendors to maintain accurate product information
Distribution Website Management
- Help improve our B2B distributor website
- Enhance dealer experience and account management functionality
- Improve lead generation and dealer onboarding processes
- Recommend and implement tools that improve operational efficiency
Bonus Skills (Highly Preferred)
- Video content creation and editing
- Product photography
- UGC and social media content creation
- Graphic design experience
- SEO expertise
- Experience in automotive, electronics, or aftermarket industries
- AI tools and automation experience
Requirements
- 5+ years of proven Shopify and e-commerce experience
- Demonstrated success increasing conversion rates and online revenue
- Strong understanding of UX/UI best practices
- Experience with Shopify, Klaviyo, GA4, Meta Ads, Google Ads, and CRO tools
- Ability to work independently and take ownership of projects
- Strong analytical and problem-solving skills
- Excellent communication and project management abilities
Benefits:
- Medical, Dental, Vision- (70/30)
- Life Insurance ($20k) when enrolled in Medical benefits
- 5 sick days per year
- 401k, plus company match
- Accrued Vacation/PTO (40hrs per year)
- 7 paid holidays (New Years Day, 4th of July, Christmas Day, Thanksgiving Day(2 Days), Labor Day & Memorial Day)
What Success Looks Like
Within the first 6 months, you will:
- Increase website conversion rates
- Improve customer engagement and retention
- Launch new email and SMS automations
- Improve site speed and user experience
- Generate measurable revenue growth from implemented strategies
- Help establish a stronger online presence for both our retail and distribution businesses
How to Apply
Please submit:
- Resume
- Portfolio of websites you've worked on
- Examples of CRO improvements you've implemented
- Before-and-after performance metrics
- Shopify stores you've managed (add a requirement that the candidate has managed stores doing at least $5M+ annually in online sales)
- Any relevant marketing case studies
When applying, please include the phrase: "I am a Shopify Growth Expert" so we know you read the entire posting.
Pay: $28.00 - $30.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Complete Sentence: I am____________
Work Location: In person
