About Applied Connective
Applied Connective Technologies (ACT) is a growing technology services company helping businesses, schools, healthcare organizations, financial institutions, and local governments leverage technology to achieve better outcomes.
We're seeking a creative, strategic, and relationship-focused marketing leader to strengthen our brand, tell our story, and help drive future growth.
Position Summary
The Director of Marketing and Creative is responsible for developing and executing ACT's marketing strategy while protecting and advancing the company brand.
This role oversees brand management, digital marketing, content creation, demand generation, public relations, community engagement, and strategic partnerships. The ideal candidate combines creativity with business acumen and enjoys turning ideas into measurable results.
This position reports directly to the President and works closely with Sales, Client Experience, Professional Services, and Executive Leadership.
Key Responsibilities
Marketing Strategy & Brand Leadership
- Develop and execute annual and quarterly marketing plans
- Align marketing initiatives with company growth objectives
- Manage marketing budget and ROI
- Protect and strengthen ACT's brand across all channels
Campaigns & Demand Generation
- Develop and execute integrated marketing campaigns
- Manage website strategy, SEO, digital advertising, and email marketing
- Utilize marketing automation tools to support lead generation
- Track and optimize marketing performance
Content & Storytelling
- Lead creation of blogs, videos, case studies, newsletters, and thought leadership content
- Collaborate with internal experts to showcase client success stories
- Elevate ACT's visibility throughout the communities we serve
Public Relations & Community Engagement
- Develop relationships with media outlets and industry organizations
- Identify opportunities for publicity, speaking engagements, and community involvement
- Support strategic partnerships and sponsorship initiatives
Qualifications
Education
- Bachelor's degree in marketing, communications, advertising, public relations, business, graphic design, or related field preferred
Experience
- 5+ years of experience in public relations, community relations, communications, marketing or other related areas
- Experience developing and executing marketing campaigns
- Track record of high-quality writing, designing and producing publications within schedule and budget
- Experience managing websites, social media, digital advertising, and marketing analytics
- Proven ability to manage multiple projects and priorities simultaneously
Preferred Experience
- B2B marketing experience
- Successful media relations
- Technology, MSP, SaaS, telecommunications, or professional services experience
- HubSpot or marketing automation platforms
- WordPress, SEO, Google Analytics, and Google Ads
- Strong working knowledge of graphic design concepts and technology required.
Key Success Traits
- Strategic thinker
- Creative and innovative
- Strong communicator and storyteller
- Results-driven
- Organized and detail-oriented
- Relationship builder
- Self-motivated and accountable
- Community-minded
- Humble and team-focused
- Embodies ACT's Core Values
Tools & Platforms
Experience and skill with some of the following is helpful:
- HubSpot
- WordPress
- Elementor
- Google Analytics
- Google Ads
- Canva
- Adobe Creative Suite
- CapCut / FinalCutPro
- Microsoft 365
- Social Media Platforms
Why Join ACT?
- Opportunity to shape and elevate a growing regional brand
- Direct collaboration with executive leadership
- High level of autonomy and creative influence
- Strong culture centered around relationships, service, and community
- Competitive compensation and benefits
- Professional development opportunities
- Flexible, collaborative work environment
Our Ideal Candidate
We're looking for someone who can think strategically, create compelling content, build meaningful relationships, and help tell the ACT story in a way that drives growth while remaining authentic to who we are. If you're passionate about marketing, community impact, creativity, and helping build something meaningful, we'd love to talk with you.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
