Job Summary
The Graphics and Content Coordinator will oversee the design, development and maintenance of communications materials and website for Paterson Public Schools. Working with the Director of Communications, the coordinator will be responsible for the creation of effective and timely products that support the efforts of the department to communicate.
Qualifications
- Bachelor’s degree in communications, marketing, graphics design, or related field from an accredited college or university.
- Minimum of 2 years of experience in website, digital content creation, and/or graphic design
- Strong written, verbal, and interpersonal communication skills.
- Proficiency in digital communication tools, social media management, and website content management systems.
- Utilize Google Suite for document creation, data management, and communication.
- Must be available on weekends and evenings, as needed.
- Must be available during emergency closures, as needed.
- Commitment to diversity, equity, and inclusion in all communications.
- Knowledge of graphic design, photography, and video editing is a plus.
- Collaborate with team members to streamline administrative processes and improve efficiency.
Job Functions and Responsibilities
- Maintain, update, and oversee the district website and track the content development process.
- Provide technical assistance and coordinate training for schools, as needed.
- Oversee the graphic design and development of district print and digital communications materials.
- Create newsletters, brochures, presentations, web content, and other multimedia materials.
- Develop content highlighting district events, achievements, milestones, and recognitions.
- Coordinate, operate, and provide technical support for livestreaming Board of Education meetings and other district events.
- Collaborate with the Director of Communications and communications staff to develop new and dynamic ways to communicate with students, staff, and district stakeholders.
- Maintain a consistent visual image throughout district communications.
- Ensure brand consistency across digital platforms and the district website.
- Coordinate district photography and videography efforts, as requested.
- Attend and record significant school and district events.
- Maintain organized and up-to-date photo and video archives.
- Maintain current knowledge of digital technologies, platforms, and communications practices.
- Provide assistance and technical support during district presentations.
- Assist with the timely distribution of vital information and emergency notifications to parents, students, and staff.
- Utilize district communications platforms, including social media, the district website, and SchoolMessenger, as directed by the Director of Communications.
- Be available for evening and/or weekend responsibilities when necessary.
- Develop and evaluate monthly analytics reports.
- Identify trends, key findings, and opportunities to improve content performance and engagement.
- Present analytics and findings for review by the Director of Communications.
- Understand and appreciate the communications needs of a multicultural and highly diverse community.
- Provide input into the creative and strategic planning efforts of the Communications Department.
- Adhere to federal statutes and regulations, New Jersey school law, State Board of Education rules and regulations, Board of Education policies, procedures, and contractual obligations.
- Perform additional duties and responsibilities within the scope of employment as assigned by the Director of Communications.
- Protect the confidentiality of Superintendent records and staff information.
- Exercise appropriate discretion when sharing confidential information.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Work Location: In person
