Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.
Position Summary
The Multimedia Content Specialist – Social Media reports to the Visuals Team Lead and serves as a key visual storyteller for the University, creating compelling, digital-first content that advances institutional priorities and strengthens the Carolina brand. Working collaboratively with colleagues in University Communications and Marketing, this position develops high-impact multimedia content with a social-first mindset, producing videos, photography, motion graphics, short-form content, and other digital assets optimized for social media, web and emerging platforms.
This position researches, plans, captures, edits and publishes multimedia content that tells authentic, engaging stories about the University’s people, research, teaching and impact. The Multimedia Content Specialist is responsible for creating platform-specific content that drives engagement, expands reach and supports integrated marketing and communications campaigns across the University’s official digital channels. The position is expected to make timely editorial decisions, identify emerging storytelling opportunities and adapt content quickly to real-time events and conversations while maintaining the University’s brand standards and reputation.
In addition to producing social-first video and visual content, this position supports the development, production and promotion of University podcasts, including recording, editing, creating promotional assets and developing social media campaigns that extend podcast reach and audience engagement. The Multimedia Content Specialist also provides creative multimedia support for executive communications, producing videos, photography and digital assets that amplify the Chancellor, senior leaders and other institutional priorities across internal and external communications.
The position collaborates closely with writers, designers, marketers and strategists to execute integrated campaigns, evaluate content performance using analytics and continuously refine content based on audience insights and evolving digital best practices. As needed, the Multimedia Content Specialist also supports broader University Communications and Marketing initiatives by contributing multimedia expertise to institutional campaigns and special projects.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Management Preferences
N/a
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements
Evening work occasionally, Weekend work occasionally
