Position Summary
This is not a traditional marketing role. The Marketing Manager at Vicente's leads the Department of Revenue Growth — a team responsible for driving measurable sales and traffic increases across all locations. This person builds and owns the strategy, inherits an existing team — a Marketing Specialist and Marketing Coordinator — and is expected to elevate how they work, sharpen their output, and hold them accountable to results. They understand how a supermarket makes money, how ethnic and multicultural communities shop, and how to create the kind of in-store experience that earns word-of-mouth in a tight-knit community.
Experience level: 4–7 years
Department: Revenue Growth
Location: Brockton, MA (corporate) + New Bedford, MA + Pawtucket, RI
Responsibilities
- Own weekly traffic and sales targets across all Vicente's locations
- Build and execute campaigns that directly move the needle — customer count, basket size, and loyalty program enrollment
- Own all messaging, metrics, and in-store activation for the loyalty program. Drive enrollment, manage weekly member communications (push/SMS), and monitor retention. This is the primary long-term revenue channel — treat it accordingly.
- Lead paid and organic campaigns across Meta, radio (Portuguese, Spanish, Haitian Creole), EDDM/print, and in-store.
- Own the in-store customer experience end to end — signage, product presentation, event activations, demos, seasonal displays, bundle programs, and cultural activations. The store is a sales channel. Treat every square foot as revenue opportunityMoves fast, hits deadlines, and owns outcomes. When something doesn't work, diagnoses it and adjusts — doesn't repeat it.Walks into an existing team and makes it better. Gives clear direction, sharp feedback, and holds the Specialist and Coordinator to a higher standard. Doesn't carry their work — multiplies it.
Qualifications
- 4–7 years of marketing experience with a clear record of driving sales growth
- Retail experience — understands how a store floor drives revenue (grocery a plus, not required)
- Multicultural / ethnic market experience — understands nuance, not just demographics
- Bilingual: English + Portuguese, Spanish, or Haitian Creole
- Meta Ads Manager — paid social strategy, targeting, budget management
- Print and EDDM campaign management
- Team management — direct reports, vendor relationships, community partners
- Actively uses AI tools in their marketing work — not just awareness, real production us
Core Competitions
- Sales-First Mindset
- Retail Operator
- Customer Experience Creator
- Multicultural Fluency
- Execution & Accountability
- Team Leadership
