Job Description
Role: Ecommerce Coordinator
Position Summary:
S'well, a Division of Lifetime Brands, Inc., is seeking an Ecommerce Coordinator to join our expanding DTC Ecommerce team. This role will be responsible for driving consumer engagement, conversion and direct sales. This position will manage site content, site performance, the customer’s online journey & experience, UX, site roadmap, conversion rate optimization, driving increased organic SEO traffic and is responsible for the company’s integrated marketing calendar. Reporting to the Director DTC & E-commerce, the ideal candidate will play a vital role in executing our ecommerce growth strategy.
Responsibilities:
- Ownership of performance, and day-to-day management, coordination and execution of site’s content operations and customer experience.
- Manage e-commerce marketing calendar that includes homepage features, promotions, new product launches and overall site content.
- Collaborate closely with marketing, sales, and merchandising functions for an integrated marketing approach.
- Build product roadmap as it relates to Swell.com to include site design updates, feature enhancements and content launches. Manage the execution of the product roadmap by prioritizing sprints based on revenue and customer experience impact
- Plan, design and execute on testing strategies for site content, UX, landing pages, etc. designed to optimize conversion rate and customer engagement.
- Lead the effort for improved organic traffic, ensure incorporation of all SEO tactics in site content as well as site technical aspects
- Own e-commerce operations processes, be a continuous improvement fanatic to optimize the way we get things done, be a liaison between development and all cross functional stakeholders to drive improved customer experience.
- Work closely with marketing, creative, merchandising, customer service, and IT teams to manage timely site updates and online customer experience.
- Conduct QA of site content/functionality to ensure accuracy of content, linking, and tracking.
- Monitor and report results against KPI goals, consistently analyze various site performance metrics from usability and conversion perspective and call out opportunities in the end-to-end ecommerce funnel.
Qualifications:
- 3+ years of overall experience in e-commerce/site marketing/direct-to consumer roles
- Demonstrated success in supporting e-commerce businesses in roles with ownership of site content, site performance, e-commerce operations or e-commerce business management
- Understanding of e-commerce and conversion rate optimization
- Prior hand-on experience using e-commerce platforms/CMS systems (SFCC, Big Commerce, Shopify, etc.)
- Experience in managing site features, functionality and/or roadmap
- Proficiency to analyze website performance (Google Analytics). A plus if experience includes running A/B or multivariate site testing
- Ability to manage multiple competing priorities under tight deadlines in a fast-paced environment
- Passionate, dedicated to positive outcomes, teamwork, strategic thinking and problem-solving skills
- Excellent verbal and written communications skills required with internal teams, external agencies and business partners
- High proficiency in MS Excel, knowledge of customer databases and/or ecommerce digital marketing reporting dashboards/tools a plus.
- Must possess a Bachelor’s degree
- Previous fashion/luxury e-commerce or DTC industry experience is a plus
About Lifetime Brands
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.
Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.
