Brand Marketing & Creative Manager
Stitch & Feather is a growing Southern California women's fashion retailer with six boutique locations throughout Orange County and a growing ecommerce business.
We're looking for a highly creative, hands-on Brand Marketing & Creative Manager to lead the visual direction and marketing strategy of the Stitch & Feather brand.
This is not a traditional marketing-only position. We're looking for someone who has a strong eye for fashion and branding and is equally comfortable developing a campaign concept, styling and photographing a photoshoot with Iphone, editing imagery in lightroom, designing an email blasts, web banners and planning in-store events/ sales.
The ideal candidate is both a creative thinker and an executor who can take an idea from concept through completion while maintaining a consistent and elevated brand identity.
What You'll OwnBrand & Marketing Strategy
- Develop and execute marketing strategies that increase brand awareness, customer engagement, traffic, and sales
- Own and maintain the company marketing calendar across ecommerce, retail, social media, email, events, and seasonal campaigns
- Develop seasonal campaign concepts and creative direction
- Ensure all customer-facing marketing remains cohesive in design, messaging, and brand voice
- Research fashion, retail, marketing, and competitor trends and identify opportunities for Stitch & Feather
- Collaborate with Ecommerce, Social Media, Buying, Visual Merchandising, and Retail teams to execute campaigns
- Track marketing initiatives and evaluate campaign performance
- Keep projects organized and ensure marketing deadlines are met
Creative Direction, photography and photo editing
- Concept and plan fashion photoshoots from start to finish
- Develop mood boards and creative concepts
- Source and book models and locations
- Create shot lists and styling direction
- Style models and merchandise during photoshoots
- Photograph campaigns, lifestyle imagery, and product content using a I phone camera
- Cull, color correct, retouch, and edit photography
- Prepare and export imagery for ecommerce, email, social media, and other marketing channels
- Maintain an organized library of brand photography and creative assets
- Ensure photography consistently reflects the Stitch & Feather aesthetic
Email & Website Creative
- Design approximately three email campaigns per week
- Create weekly website banners and campaign graphics
- Select photography and develop layouts for email and web campaigns
- Create graphics for promotions, store events, private parties, and seasonal initiatives
- Maintain consistent fonts, colors, imagery, and design standards across all channels
- Partner with the Ecommerce Manager on product priorities, promotions, and ecommerce opportunities
- Partner with the Social Media & Content Manager to ensure social content supports the overall marketing calendar
Influencer, Partnerships & Events
- Develop the overall influencer and creator partnership strategy
- Identify opportunities for brand collaborations and partnerships
- Partner with the Social Media & Content Manager on influencer outreach, gifting, and campaign execution
- Plan and coordinate in-store events, pop-ups, private shopping events, store openings, and community activations
- Develop marketing campaigns to support retail events and drive store traffic
- Identify local partnership opportunities that expand brand awareness
Brand Materials
Oversee the creative direction and ordering strategy for branded customer-facing materials, including:
- Stitch & Feather shopping bags
- Tote bags
- Hangtags and neck labels
- Stickers and note cards
- Ecommerce packaging
- Jewelry cards and displays
- Other branded retail materials
Ensure brand materials remain consistent with the Stitch & Feather aesthetic and are planned appropriately for upcoming business needs.
What We're Looking For
- 5+ years of experience in brand marketing, creative marketing, fashion marketing, or a related role
- Love of fashion, photography and anything creative
- Strong photo editing and retouching skills
- Proficiency in Adobe Lightroom and Photoshop
- Strong graphic design skills with Adobe Creative Suite and/or Canva
- Experience creating email marketing and ecommerce creative
- Strong understanding of fashion, styling, visual storytelling, and current trends
- Experience planning and executing photoshoots
- Understanding of Instagram, TikTok, influencer marketing, and digital content
- Strong project-management and organizational skills
- Ability to manage multiple campaigns and deadlines simultaneously
- Strong written and verbal communication skills
- Comfortable working in a fast-paced, entrepreneurial retail environment
- Highly detail-oriented with a strong sense of ownership
To Apply
Please submit your resume along with a portfolio or examples of your work.
Stitch & Feather | Orange County, CA
Full-Time | In-Person
Salary: $85,000 - $100,000 annually
Pay: $85,000.00 - $100,000.00 per year
Benefits:
Work Location: In person
