Employer Brand Marketing Consultant
Talent Brand, Onboarding & TA Operations Team
As the Employer Brand Marketing Consultant, you will focus on activating MassMutual’s employer brand both internally and externally. You’re a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, you’ll articulate and activate strategies that amplify MassMutual’s reputation as an employer of choice and deliver measurable outcomes.
You’ll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In closepartnership with Communications,youwill collaborate withTalent Acquisition (TA), Inclusion, Marketing, and our externalpartnersinleading thecreation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns.
You’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building.
As the Employer Brand subject matter expert, you’ll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent.
Position reports directly to the Head of Talent Brand, Onboarding, and TA Operationsfor daily functions and employer brand strategy, with adottedlinereporting tothe Head ofMedia Relationsto ensuremessageframingconsistencyand collaboration
Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing,Brand, and external agencies.
Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.
Areas of Responsibility Include:
Employer Brand Strategy & Activation
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
California residents: For detailed information about your rights under the California Consumer Privacy Act (CCPA), please visit our California Consumer Privacy Act Disclosures page.
MassMutual will accept applications on an ongoing basis until such time as a candidate has been offered employment. The job description includes the main duties of this position, which may evolve over time. You may be required to perform other duties not listed.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Salary Range: $121,800-$159,800
