We are seeking a Research and Insights Manager to advance how Purpose Brands understands its customers, categories, and long-term growth opportunities. This is a hands-on market research role that will serve as the primary insights partner for our emerging brands—The Bar Method and Waxing the City—while also providing ad-hoc research support on our flagship brands, Orangetheory Fitness and Anytime Fitness. You will design, execute, and translate primary and secondary research to guide brand, audience, product, and market strategy across a multi-brand portfolio.
You will act as a true full-stack researcher: scoping business questions with stakeholders, choosing the right methodology, and personally executing projects—from survey design and analysis to moderating qualitative sessions. You will act as a strategic consultant to marketing, product, and operations teams, monitoring brand health, sizing opportunities, and keeping a pulse on category and competitive trends.
Success requires strong analytical rigor across both qualitative and quantitative methods, sound judgment, and the ability to translate complex findings into clear, practical guidance for leaders across the organization.
Purpose/Impact: (Duties & Essential Functions)
Serve as the primary insights partner for The Bar Method and Waxing the City, supporting audience understanding, brand performance, positioning, and market dynamics; provide ad-hoc research partnership on Orangetheory and Anytime Fitness projects as needed.
Lead the scoping, design, and execution of market research across the portfolio—ad hoc, foundational, syndicated, brand tracking, and partner-led studies.
Design and field quantitative research (segmentation, brand health, concept and message testing, pricing, U&A) and translate results into actionable recommendations.
Analyze and synthesize third-party and syndicated research to identify category trends, white space, and brand-specific opportunities that inform product, marketing, and market strategy.
Monitor brand and category performance over time, surfacing shifts in consumer behavior, competitive activity, and market conditions that carry strategic implications.
Manage external research vendors and partners , scoping, budgeting, and quality control , to extend the team's capacity across multiple brands.
Translate insights into compelling deliverables and presentations that drive decisions among marketing, product, operations, and franchise leadership.
Bachelor's degree in Business , Marketing, Market Research, Social Sciences, Statistics, or a related field.
Strong quantitative skills, including survey design, questionnaire logic, and the ability to conduct advanced statistical analyses (e.g., regression, correlation, significance testing) and turn data into clear, actionable insights.
Excellent communication, storytelling, and presentation skills, with a proven ability to translate research into strategic action for non-technical audiences.
Experience in fitness, hospitality, franchising, retail, or other multi-brand/consumer organizations is a plus.
Preferred Strengths and Background
Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated/third-party research sources (e.g., Mintel, YouGov, Numerator, or similar).
Salary Range: $95k - $110k
What’s in it for you?
We offer a competitive salary along with exceptional benefits such as:
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Friday's between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
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WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:
- Remote optional: Fridays
On-site days: Mondays, Tuesdays, Wednesdays and Thursdays
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DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
