The Role in One Paragraph
ClinicGrower is a growth marketing agency for medical aesthetic practices. We have worked with over 1,000 practices since 2017. This role owns one number: qualified appointments on the sales calendar. You will engineer and implement the campaigns, funnels, and automations that produce them, and you will document what you build so the system fuels the growth. This is not a management role, and it is not a brand strategy role. It is a build-and-optimize role for someone who wants their compensation tied directly to output they control.
What Is Different About This Role
Read this part carefully. It will tell you quickly whether you want the job.
- The appointment target is fixed. The channel mix is yours. You inherit a Demand Plan naming three proven starting channels, and you are expected to expand, kill, or reweight channels as the data justifies. You are the performance marketing expert and expected to perform like one.
- Documentation is a graded outcome, not an afterthought.
- You are expected to use AI heavily. We will ask you to demonstrate this live in the interview. Candidates who cannot show a real workflow will not advance.
- Strategy direction comes from the CEO, with whom you will collaborate. Judgment inside that direction is yours. You decide what to test, what to kill, and where budget goes this week. You do not decide our positioning or our offer.
- The incentive plan is designed to pay from month two, not month twelve.
Requirements (Non-negotiables)
- 3+ years hands-on paid media, with at least 18 months owning Meta ad accounts at $10,000/month spend or above
- Demonstrable GoHighLevel fluency: workflows, funnels, forms, pipelines, tagging, calendar integrations. You will be asked to navigate your own GHL account on a live screen share
- Working knowledge of tracking: pixels, UTMs, Google Tag Manager, conversion APIs
- Advanced English level. Strong enough to draft B2B copy aimed at physicians and practice owners
- Proven self-direction in a fully remote role with asynchronous management
- Practical AI proficiency in daily workflow, not curiosity about it
Strongly preferred
- Agency-side experience, particularly B2B lead generation for an agency's own pipeline
- Google Ads and YouTube campaign management
- Medical, aesthetic, dental, or other regulated healthcare vertical experience
- Database reactivation and email/SMS sequence campaigns
- Landing page conversion optimization and structured A/B testing
Responsibilities in scope
- Build, launch, and optimize paid campaigns across Meta and Google targeting medical aesthetic practices, cosmetic dermatologists, anti-aging centers, established med spa owners, cosmetic and plastic surgeons, and vein and vascular practices. Our best clients are physician-led.
- Build and maintain GHL funnels, landing pages, forms, workflows, pipelines, and tagging architecture
- Execute database reactivation campaigns across email and SMS
- Own lead qualification logic in the CRM so that MQL tagging is accurate and Meta receives clean optimization signals
- Write and test ad copy against supplied avatar briefs and brand voice rules
- Submit creative briefs to the design team with targeting context. Brief writing only, and/ or AI-driven systems…our own manual production of creative is not required.
- Maintain the Campaign Build SOP. Every campaign documented within 7 days of launch.
- Close the three open sections of the Growth Marketing Playbook: Tracking and Dashboard, QA Process, Testing
- Deliver the weekly scorecard every Monday without being asked
- Support Dream 100 outbound with digital assets and follow-up sequences
- Run the monthly webinar as a lead generation support function: promotion, funnel, follow-up sequences. Webinars feed the appointment outcome and are not separately scored.
Out of scope
These belong to other people.
- Graphic design and video editing
- Organic social media posting
- Podcast production and guest booking
- Client-side B2C ad accounts
- Sales calls, closing, and proposal delivery
Compensation package:
- Base salary
- Impressive commission structure
- PTO days
- Work 100% remotely
- Amazing team culture
Hiring Process
- Written application with three screening questions
- Paid test project, roughly 3 to 4 hours: build one GHL workflow to spec and write three Meta ads against a supplied vein practice avatar brief
- 30-minute interview with the CEO
- Live screen share in your own GHL account, plus a live AI workflow demonstration
- Reference check on one specific result you claimed
Pay: $3,500.00 per month
Benefits:
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
Work Location: Remote
