Growth Marketing Manager
Lake Norman Spinal Care | Cornelius, NC
-Help Build the Premier Upper Cervical Practice in the Southeast
Lake Norman Spinal Care is an established upper cervical chiropractic office dedicated to helping patients find lasting relief from headaches, migraines, vertigo, neck pain, and nervous system dysfunction through personalized, one-on-one care.
We're looking for a Growth Marketing Manager who doesn't just "do marketing"—you love building systems that generate measurable growth.
If you're energized by creating campaigns, analyzing data, testing ideas, and seeing your work directly impact a business, we'd love to meet you.
About the Role:
This position is responsible for creating and managing a complete patient acquisition system.
Success isn't measured by how many social media posts you make. Success is measured by qualified leads, booked appointments, patient conversions, and revenue growth.
You will own and continuously improve our marketing efforts across digital advertising, content creation, referral partnerships, community outreach, and automation.
Responsibilities:
-Digital Marketing
-Build and optimize Meta advertising campaigns
-Build and manage Google Ads campaigns
-Improve landing page conversion rates
-Monitor campaign performance and make data-driven improvements
-Manage retargeting campaigns
-Coordinate SEO initiatives
-Content Marketing
-Plan and execute monthly content calendars
-Film and edit short-form videos for Instagram, Facebook, TikTok, and YouTube
-Write engaging captions and educational content
-Collect and publish patient success stories
-Develop email newsletters and nurture campaigns
Community Growth
-Build referral relationships with local healthcare providers and businesses
-Coordinate community events and workshops
-Manage sponsorship opportunities
-Represent the practice at networking events when appropriate
Analytics & Reporting:
-Track key performance indicators
Report weekly on:
-Leads generated
-Cost per lead
-Appointments booked
-Show rate
-Patient conversion rate
-Revenue generated from marketing
-Return on ad spend
Qualifications:
We're looking for someone who has experience with most of the following:
-Meta Ads Manager
-Google Ads
-Google Analytics 4
-Landing page optimization
-CRM systems
-Email marketing platforms
-Video editing
-Canva or Adobe Creative Suite
-Copywriting
-Marketing analytics
Experience in healthcare, chiropractic, physical therapy, fitness, or wellness marketing is a strong plus.
The Ideal Candidate:
You are:
-Highly analytical
-Creative and curious
-Self-motivated
-Comfortable using AI tools to improve efficiency
-Obsessed with measuring results
-Always testing and learning
-Organized and detail-oriented
-A strong communicator
-Passionate about helping people improve their health
Compensation:
-Competitive hourly rate with opportunity to progress to salary position
-Performance-based bonus tied to practice growth
-Paid vacation
-Continuing education opportunities
-Opportunity to grow into a Director of Marketing role
Why Join Us?
Our vision is to become the leading upper cervical chiropractic practice in the region while building an exceptional patient experience and a nationally recognized brand.
You'll have the opportunity to make a measurable impact, implement your ideas, and grow with a practice that values innovation, integrity, and continuous improvement.
If you're excited about building something meaningful and using marketing to genuinely improve people's lives, we'd love to hear from you.
Pay: $18.00 - $24.00 per hour
Benefits:
- Flexible schedule
- Paid time off
- Professional development assistance
Work Location: Hybrid remote in Cornelius, NC 28031
