Job Summary
We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will drive the execution of innovative marketing campaigns, manage digital content, and optimize online presence to elevate brand awareness and engagement. Your proactive approach and technical proficiency will be key in supporting our strategic marketing initiatives across multiple channels, including social media, paid advertising, and website management. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing efforts that reach diverse audiences.
Responsibilities
- Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to maximize reach and ROI.
- Conduct keyword research and utilize SEO tools to enhance website visibility and organic search rankings through effective SEO strategies.
- Oversee content creation for blogs, social media posts, email marketing campaigns, and website updates, ensuring consistent brand messaging.
- Manage website content using content management systems like WordPress and optimize site performance with technical skills in HTML, CSS, and website management tools.
- Analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to measure campaign effectiveness and inform future strategies.
- Coordinate social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost engagement and follower growth.
- Support marketing automation efforts by setting up email marketing workflows and tracking campaign performance through detailed reporting.
- Collaborate with cross-functional teams to ensure cohesive branding across all digital channels while maintaining a keen eye for conversion optimization techniques.
Requirements
- Proven experience with digital marketing tools including SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and social media advertising platforms.
- Strong technical proficiency in website management systems such as WordPress; knowledge of HTML, CSS, and content management systems is essential.
- Demonstrated ability in content creation with skills in Adobe Photoshop and Adobe Creative Suite for graphic design purposes.
- Familiarity with SEM (Search Engine Marketing), paid search marketing, performance marketing, and web analytics reporting.
- Experience managing paid advertising campaigns across multiple channels with a focus on ROI-driven results.
- Excellent understanding of social media management strategies for B2B (business-to-business) marketing environments.
- Ability to analyze data using analytics platforms to optimize campaigns and improve overall marketing performance.
- Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
Join us as a Marketing Coordinator if you’re passionate about crafting compelling digital experiences that connect brands with audiences! Bring your creativity, technical expertise, and enthusiasm to help us grow our presence in the digital landscape through innovative campaigns and strategic content management.
Pay: $20.00 - $30.00 per hour
Work Location: In person
