Why This Role & Why Now
The health, fitness, and wellness industry is booming, now exceeding $5 trillion globally, with boutique fitness continuing to outpace traditional gyms. Pilates is one of the fastest-growing modalities, driven by consumers looking for strength, longevity, and Instagram-worthy studio experiences.
Pilates Addiction is at the front edge of this movement. A premium, high-energy, next generation Pilates franchise launching nationwide. We’re early, growing fast, and looking for a marketing builder who wants to help create a category defining brand.
Position Overview
We’re seeking a Marketing Director to roll up their sleeves and build, launch, and scale marketing that fills studios and fuels growth.
This isn’t a “sit in meetings and manage a big team” job. It’s a hands-on, highly creative and data-driven role where you’ll:
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Shape brand positioning and go-to-market playbooks.
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Create and run campaigns that generate leads, drive presale momentum, and retain members.
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Work directly with franchise owners and studio operators to help them market locally.
If you’re curious, entrepreneurial, and energized by start-up culture and you want to get in early as we build something big in boutique fitness, this is the role.
Key Responsibilities
Brand & Growth Strategy
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Build and execute strategies that drive awareness, presale leads, member acquisition, and retention.
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Position Pilates Addiction as the gold standard in Pilates, bringing our unique experience and results to life across all touchpoints.
Campaign Creation & Execution
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Plan and run multi-channel campaigns (paid social, digital ads, email, SMS, content, local activation) that convert interest into bookings.
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Create playbooks and repeatable systems franchisees can use for local marketing, including templates, campaign calendars, and best practices.
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Develop and refine studio presale launch playbooks (lead funnels, offers, events, referral loops, retention programs).
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Work with designers, content creators, and agencies to deploy campaigns and assets ensuring they are on-brand and effective, without directly managing production.
Franchisee Partnership & Presentation
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Serve as a marketing coach and resource for studio owners: guide local advertising, social content, grassroots marketing, and lifecycle campaigns.
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Present confidently to large groups of franchise owners and studio operators both in-person and via Zoom to train, educate, and inspire action.
Lifecycle Marketing & Copywriting
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Own and optimize email and SMS marketing to drive presale excitement, nurture leads, and increase retention.
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Write and refine compelling marketing copy for campaigns, landing pages, social ads, and lifecycle communications.
Data & Optimization
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Track campaign performance, lead flow, and ROI; analyze data to inform decisions and improve over time.
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Translate metrics into clear, actionable insights for both the corporate team and franchise owners.
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Stay ahead of industry trends and franchise marketing best practices to keep the brand competitive.
Mindset & Working Style
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Curious & Trend-Aware: Always exploring what’s next in marketing, social, digital, and the fitness/health space.
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Self-Starter: Proactive about spotting opportunities and taking them from idea to execution.
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Problem Solver: Enjoys figuring out how to move the needle with limited resources and ambiguity.
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Accountable: Owns results, tracks impact, and isn’t afraid to measure what’s working (and what’s not).
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Collaborative: Works seamlessly with executives, franchise owners, and agency partners.
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Start-Up Minded: Thrives in an early-stage, fast-moving environment where you can help shape the playbook
Qualifications
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5+ years of marketing experience, ideally within franchise, multi-unit fitness/wellness, or consumer lifestyle brands.
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Proven ability to create and execute campaigns hands-on — not just manage strategy.
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Strong understanding of lead generation funnels, lifecycle marketing (especially email & SMS), and brand building for recurring revenue businesses.
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Excellent copywriting skills and able to write and edit persuasive, on-brand messaging that converts.
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Comfort developing playbooks, templates, and scalable systems for local marketing.
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Experience collaborating with franchisees or local operators is highly preferred.
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Excellent communication and presentation skills with confidence in presenting to groups virtually and in person.
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Data-driven mindset with ability to interpret performance metrics, report on outcomes, and pivot quickly. Creating reports is fine. Assessing the data and making decisions based on the date is better.
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Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
Nice-to-Have Tools & Platform Experience
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Google Ads & Analytics
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Meta Ads Manager
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HubSpot or similar marketing automation and website management tools
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MindBody / ClubReady (fitness studio management systems)
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Figma, Canva, Adobe or similar design collaboration tools
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Marketing AI Tools and Platforms (Chat GPT, Jasper, Claude)
Why Join Pilates Addiction
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Be on the ground floor of a high-growth boutique fitness brand as we scale nationwide.
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Work with an experienced, supportive executive team while owning marketing execution.
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Shape the campaigns and playbooks that will define how the brand grows.
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A fun, creative, entrepreneurial environment, perfect for a marketer who loves to build, experiment, and see their work directly impact results.
