Global Commercial Services (GCS) is a leading payments provider for businesses of all sizes, with Middle Market representing a significant and growing area of focus. The Business Banking products plays a critical role in expanding customer relationships by delivering banking solutions that help businesses grow and manage cash flow.
As Business Banking continues to scale, the Manager, Business Banking Marketing will lead the development and execution of integrated marketing strategies that drive customer acquisition, strengthen sales enablement, and optimize the end-to-end customer journey. This role partners across Marketing, Sales, Product, Analytics, Compliance, and external agencies to deliver sales content, enable frontline teams, and identify opportunities to improve marketing effectiveness and business outcomes.
Minimum Qualifications:
- 3+ years of experience in B2B marketing, growth marketing, demand generation, lifecycle marketing, or marketing strategy within a complex, matrixed organization.
- Experience developing and executing integrated marketing campaigns that drive customer acquisition and engagement.
- Demonstrated experience partnering with Sales, Product, Analytics, Compliance, and cross-functional stakeholders to deliver business results.
- Strong understanding of customer lifecycle marketing, sales enablement, and marketing performance measurement.
- Proven ability to manage multiple initiatives simultaneously while balancing competing priorities and meeting deadlines.
- Excellent communication, presentation, and storytelling skills, with the ability to influence senior leaders and translate insights into strategic recommendations.
- Strong analytical mindset with experience leveraging campaign performance and customer data to drive decision making and continuous optimization.
- Experience managing agency partners and external vendors while ensuring operational excellence and governance.
Highly organized with exceptional attention to detail, accountability, and a continuous improvement mindset.
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Preferred Qualifications:
Knowledge of GCS products, Business Banking solutions, and the US SME customer landscape is preferred.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
