The Manager, Demand Generation Analytics leads the development, activation, and measurement of audience‑driven media strategies across the Inspire Brands portfolio. This role manages two analysts and is accountable for building scalable, analytically sound audiences using SQL and first‑ and third‑party data, as well as evaluating the incremental sales impact of those audiences once activated in paid media.
This role partners closely with Media, Audience Planning, and Marketing Science to ensure audience strategies are measurable, optimized, and clearly linked to business outcomes. The Manager is responsible for translating complex data into actionable guidance that improves media effectiveness.
Own post campaign analysis of audiences, including incremental sales, purchase frequency, ticket size, and ROAS, to assess effectiveness and inform future investment decisions.
Ideal Candidate We’re seeking a highly engaged analytics leader with a strong foundation in audience strategy, SQL‑based data analysis, and media measurement. The ideal candidate is passionate about understanding consumer behavior and perception, and about building analytic approaches that directly connect audience strategies to incremental sales and business impact. They bring both technical depth and managerial maturity, with the ability to coach analysts while driving clear, outcome‑oriented insights.
EDUCATION QUALIFICATIONS
Minimum: 4 yr degree
EXPERIENCE QUALIFICATION
Minimum: 2+ yrs Management experience of 1 or more analysts
-
7+ yrs experience with various media measurement tools including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement
-
1+ yrs experience with ETL tools to create automated processes to aggregate media spend and impression data from media partners
-
2+ yrs Dashboard tools such as Tableau, MicroStrategy or Google Data Studio to automate reporting processes
-
4+ yrs SQL or other database querying language
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Advanced proficiency in SQL and working with large, complex datasets to build, validate, and scale audience definitions using first‑ and third‑party data
Deep understanding of media measurement approaches, including incremental sales lift, foot traffic, customer panels, and walled‑garden measurement frameworks
Familiarity with media measurement solutions and vendors across TV, CTV, Video, Social, Display, Search, and OOH, with the ability to evaluate and optimize audience performance across partners, creative, and targeting
Strong analytical skills with a demonstrated ability to link audience‑level media exposure to business outcomes, including sales lift, ROI, and efficiency metrics
Experience managing, mentoring, or reviewing the work of analysts, providing technical guidance, analytical feedback, and prioritization support
Collaborative, team‑oriented mindset with a demonstrated ability to build strong working relationships with internal teams, agency partners, and external vendors
Strong intellectual curiosity around media, audiences, and consumer behavior, with an interest in how media platforms, targeting, and measurement approaches operate in practice
TRAVEL- Up to 15% domestic travel
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
