Director of Marketing

Haus of Confidence
Scottsdale, AZ

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Job Details

Full-time
$130,000 - $175,000 a year
2 days ago

Benefits

Paid holidays
Health insurance
Dental insurance
Paid time off
Vision insurance
401(k) matching
Employee discount

Qualifications

Project reporting
Vendor relationship building
Marketing project management
Website activity analysis
Performance dashboards
Establishing vendor partnerships
HIPAA compliance
Media performance reporting
Marketing company internal data
HIPAA
Managing budgets in a search marketing role
Digital marketing budget management
SEM campaigns
New customer acquisition
Vendor relationship management
Content marketing SEO projects
Recruiting
Pay-per-click (PPC) advertising
Management reporting
Budget management in healthcare
Marketing analytics
Marketing agency experience
Channel management
Paid search marketing
Data analytics technologies
Campaign performance reporting
Paid search advertising campaigns

Full Job Description

About This Job

Role Overview: The Director of Marketing at Haus of Confidence will lead strategic marketing initiatives that drive patient acquisition, build our brand in the Scottsdale market, and support rapid clinic growth. This onsite, mid-level leadership role combines hands-on digital expertise with strategic planning to elevate our medspa and functional medicine services, including aesthetics, regenerative wellness, and medical weight loss.

What makes this role exciting: You will shape the public face of a fast-growing practice, own multi-channel campaigns, collaborate closely with clinical leadership, and directly impact patient outcomes and business growth. This is an opportunity to build scalable marketing programs, experiment with creative tactics, and grow a cohesive, high-performing marketing function in a dynamic healthcare-aesthetics environment.

Responsibilities

Key Responsibilities:

Develop and execute an integrated annual marketing plan across digital, social, email, events, PR, and local partnerships to meet patient acquisition and revenue goals.
Manage paid media (search, social, display), organic growth (SEO, content), and email/CRM programs to optimize lifetime value and retention.
Oversee brand strategy and creative direction to ensure consistent messaging and elevated patient experience across all touchpoints.
Analyze campaign performance and patient funnel metrics, using data to iterate campaigns, allocate budget, and report ROI to leadership.
Lead relationships with agencies, vendors, and internal stakeholders to deliver on creative, tech integrations, and compliance requirements.
Own marketing budget planning, forecasting, and spend optimization to maximize return on investment.
Recruit, mentor, and develop marketing team members or contractors; establish clear KPIs and processes for execution.

Requirements

Required Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field; equivalent experience considered.
5+ years of progressive marketing experience with proven success in digital and local consumer acquisition, preferably in healthcare, medspa, aesthetics, or beauty industries.
Hands-on experience managing paid media (Google Ads, Meta), SEO, content marketing, and email/CRM platforms.
Strong analytical skills with experience using analytics tools (Google Analytics, reporting dashboards) to measure performance and guide decisions.
Experience managing budgets, vendor relationships, and external agencies.
Excellent communication skills, project management ability, and comfort working in a regulated healthcare environment (privacy and compliance awareness, e.g., HIPAA).

Preferred Qualifications:

Experience with patient acquisition funnels, EMR or practice management systems, and marketing automation (HubSpot, Klaviyo, or similar).
Background in aesthetic or cosmetic procedure marketing, including awareness of clinical treatment cycles and patient journeys.
Prior leadership experience building or scaling a marketing team in a fast-growing clinic or consumer healthcare brand.
Basic design or content production skills (Adobe Suite, Canva) and familiarity with video/social creative best practices.
Local market knowledge of Scottsdale/Phoenix area and established community/partner networks.

Benefits

Benefits:

Competitive salary and performance-based bonus structure.
Medical, dental, and vision insurance options.
401(k) retirement plan with employer match.
Generous paid time off and holiday schedule to support work-life balance.
Professional development allowance and continuing education support.
Employee discounts on aesthetic and wellness treatments and products.
Onsite work in Scottsdale with a collaborative, mission-driven team and opportunities for career growth as we expand.

Equal Opportunity & Inclusion Statement

Haus of Confidence is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristic.

We believe diverse perspectives strengthen our teams and encourage individuals from all backgrounds to apply.

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About This Job

Responsibilities

Requirements

Benefits

Equal Opportunity & Inclusion Statement

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