Position Responsibilities:
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Collaborate with ecommerce team and key stakeholders to identify, monitor, and report on KPIs
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Analyze the effectiveness of campaign performance across all digital platforms
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Review ecommerce platforms daily with customer-first mindset; react to current business and changing trends
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Analyze key website performance metrics and recommend improvements to website performance through A/B tests and analysis of the customer experience, conversion effectiveness, abandonment points, customer demographics, website usability and device trends
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Provide proper tracking URLs for all digital campaigns, referrals, etc. as requested
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Proactively audit, investigate, and resolve any tracking issues with internal and external partners
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Stay up to date on new trends and emerging digital channels and provide suggestions for new initiatives that will improve performance
Other projects or duties as assigned
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Required Education and Experience:
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Bachelor's Degree with 0 to 2 years of related experience or High School Diploma/General Education Degree (GED) with 3 to 5 plus years of specific experience
