By The YGS Group
CONTENT LICENSING
Position Location: York, PA | Hybrid
Hours: Full-Time | Monday–Friday, 8:00 a.m.–5:00 p.m.
Build Relationships. Create Opportunities. Grow Content Revenue.
At The YGS Group, our Content Licensing team helps publishers and content owners extend the reach and value of their editorial content, brands, and intellectual property by connecting them with organizations that can put those assets to work in meaningful ways.
We’re looking for a motivated and relationship-driven Content Licensing Sales Associate to identify new licensing opportunities, develop prospective clients, and help grow revenue across digital, print, marketing, educational, international, AI training, and other emerging channels.
In this role, you’ll manage opportunities throughout the sales cycle—from prospecting and understanding a client’s needs to developing solutions, overcoming objections, closing sales, and supporting long-term partnerships. You will also collaborate closely with internal teams and publishing partners to ensure licensed content is used appropriately and maintains editorial and brand integrity.
If you’re a strong communicator who enjoys building relationships, uncovering opportunities, and turning conversations into results, we’d love to hear from you.
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What You’ll Do
As our Content Licensing Sales Associate, you’ll develop new business opportunities while building relationships with brands, agencies, publishers, platforms, technology companies, and other prospective licensing partners.
You’ll be responsible for:
- Sales & Business Development
- Generate new revenue through the sale of content licensing and usage rights across digital, print, marketing, educational, international, AI training, and other channels.
- Identify, research, and pursue prospective licensing partners, including brands, agencies, publishers, platforms, and technology companies.
- Prospect for new business through phone, email, research, and other outreach activities.
- Engage prospective buyers using thoughtful, open-ended questions to understand their business needs, marketing objectives, and potential uses for licensed content.
- Develop licensing opportunities that align client needs with available content and intellectual property assets.
- Address questions and objections, communicate value, and move opportunities toward a successful close.
- Research and identify marketing, communications, public relations, and other key decision-makers within prospective organizations.
- Maintain awareness of individual, team, and publisher sales goals and actively contribute toward established revenue targets.
Sales Cycle & Client Relationships
- Manage the full sales cycle from prospecting and initial outreach through needs discovery, pitch development, quoting, contract execution, and renewal.
- Build and maintain strong relationships with clients, brands, and the advertising or marketing agencies that represent them.
- Develop an understanding of clients’ marketing strategies, budgeting cycles, and licensing activities to identify future opportunities.
- Respond to client emails, calls, and requests in a professional and timely manner.
- Provide clients with requested materials and information throughout the sales process.
- Identify opportunities to strengthen existing relationships and expand licensing partnerships over time.
- Support sales initiatives and licensing opportunities on a project-by-project basis.
Licensing, Creative & Account Support
- Develop a strong understanding of each publishing partner’s licensing requirements and creative-use guidelines.
- Clearly communicate licensing parameters to prospective clients and help them understand how licensed content can be used effectively in their marketing and communications.
- Work with production and creative teams to provide complete project details for mock-ups and licensed-content projects.
- Assist with the creative process as needed to ensure proposed uses meet client objectives while maintaining publisher standards, editorial integrity, and brand requirements.
- Maintain accurate and detailed information in YGS’s CRM/database, including prospecting activity, client communications, leads, quotes, opportunities, and orders.
- Ensure sales activity and opportunity information is current, so team members have visibility into the status and next steps for each account.
- Collaborate with internal teams and publishing partners to support successful execution of licensing agreements.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
What We’re Looking For
Required Qualifications
- High school diploma or GED.
- Strong verbal and written communication skills.
- Excellent relationship-building, organizational, analytical, and problem-solving abilities.
- Ability to communicate professionally and confidently with prospective and existing clients by phone and email.
- Strong prioritization and time-management skills with the ability to manage multiple opportunities and responsibilities.
- Ability to work independently while contributing effectively as part of a collaborative team.
- Ability to learn quickly, adapt to changing priorities, and work effectively in a fast-paced environment.
- Strong attention to detail and ability to maintain accurate client and sales records.
- Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook.
- Valid driver’s license and reliable transportation.
Preferred Qualifications
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- At least 2 years of experience in sales, business development, account management, customer service, or a related field.
- Experience working with CRM software; Salesforce experience preferred.
- Experience with content licensing, publishing, media, advertising, marketing, or intellectual property-related sales.
- Experience prospecting for new business and developing relationships with decision-makers.
What Makes You Successful
- Enjoys connecting with people and building long-term business relationships.
- Is curious and asks thoughtful questions to understand what clients are trying to accomplish.
- Is comfortable reaching out to new prospects by phone and email.
- Can recognize opportunities and confidently communicate value to prospective clients.
- Is motivated by goals and enjoys contributing to revenue growth.
- Handles objections professionally and keeps opportunities moving forward.
- Takes ownership of follow-up and follows through on commitments.
- Balances persistence with professionalism.
- Keeps detailed, accurate records and stays organized across multiple opportunities.
- Works well independently while collaborating closely with teammates.
- Learns new industries, clients, content, and licensing guidelines quickly.
- Thrives in a fast-paced environment and approaches work with a sense of urgency.
Physical Requirements
- Remain in a stationary position, including sitting, for prolonged periods.
- Move about to accomplish tasks or travel from one worksite to another.
- Communicate effectively with others to exchange information.
- Perform repetitive motions involving the wrists, hands, and/or fingers.
- Ascend and descend stairs.
- Assess the accuracy, neatness, and thoroughness of assigned work.
- Work additional hours as needed to support business demands.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
Ready to Apply?
If you’re ready to build relationships, uncover new opportunities, and help organizations unlock the value of trusted content, we’d love to hear from you.
Join The YGS Group and help grow the reach, impact, and value of content through creative licensing partnerships.
Submit your resume using our Quick Apply Form.
Notice to All Applicants:
This posting is intended to describe the general nature and level of work to be performed. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications. Duties and responsibilities may change based on business needs. The successful candidate must be legally authorized to work in the United States. Employment eligibility will be verified as required by federal law.
Equal Employment Opportunity Statement
The YGS Group is an Equal Opportunity Employer. We are committed to creating a workplace that is inclusive and free from discrimination. Employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, veteran status, military status, marital status, or any other status protected by applicable federal, state, or local law.
We are committed to providing reasonable accommodations for qualified applicants and employees with disabilities throughout the application and employment process. Applicants requiring accommodation should notify Human Resources.
At-will Employment
Employment with The YGS Group is at will, meaning either the employee or the Company may terminate the employment relationship at any time, with or without notice and with or without cause, subject to applicable law.
Drug Free Workplace
The YGS Group maintains a drug-free workplace. Pre-employment and post-offer screenings are required where permitted by law and consistent with business necessity.
