Marketing Strategy Manager
More Than A Job!
Why do you work each day? To us, our jobs are not just something we do to make a living, it’s a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn’t measured in dollars and cents, it’s seen in our communities and felt by the people who believe in us.
Benefits Include:
- Financial wellbeing services
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401(K) matching with up to 5% match
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Reduced health insurance
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Employee wellbeing services
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DE&I initiatives
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Work-life balance
Job Summary
The Manager of Marketing Strategy plays a key role in developing and executing integrated marketing strategies that support member engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, member-focused, and measurable. This role contributes to building a strong brand presence and supports strategic initiatives that advance Lake Trust’s purpose of creating a World in Which Everyone Thrives.
What You’ll Do
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.
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Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.
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Use member and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.
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Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.
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Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.
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Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
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Ensure all marketing materials and communications align with Lake Trust’s brand guidelines and values. Collaborate with compliance and internal stakeholders as needed.
What You’ll Bring
- Bachelor’s degree in Marketing, Business, or related field.
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5–8 years of marketing experience, with 2–4 years in a leadership or management role.
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Experience in financial services marketing preferred.
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Familiarity with digital marketing tools, analytics platforms, and campaign management.
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Experience working with external agencies and vendors.
- B2C marketing experience required, B2B marketing experience preferred
- Experience using Marketing Automation and/or Data Platforms to launch personalized communication.
- Strong grasp of the complex media environment and effective management of paid media opportunities.
- Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.
- Experience developing, optimizing and managing data-driven marketing programs.
- Understanding of market segmentation, campaign projections and ROI measurements.
- Experience working within a strong brand platform.
What You’ll Get
- Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
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Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
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By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.
