Position Summary
A premier senior living community in Yuma, Arizona is seeking an experienced, driven, and compassionate Community Relations Director to lead sales, occupancy growth, outreach, and community engagement efforts. This role is responsible for developing and maintaining referral relationships, guiding prospective residents and families through the move-in process, and executing strategic marketing initiatives that support occupancy and revenue goals.
The ideal candidate is an energetic relationship-builder who possesses strong sales skills, exceptional communication abilities, and a genuine passion for serving seniors and their families.
Essential Responsibilities
Sales & Occupancy Management
- Manage all inquiries, leads, and follow-up activities through the sales process.
- Conduct professional community tours and presentations for prospective residents and families.
- Maintain and manage lead databases, referral tracking, and sales metrics.
- Guide prospects through assessment, qualification, and move-in coordination.
- Develop strategies to achieve and exceed monthly occupancy goals.
- Complete required sales reports and occupancy forecasts.
Business Development & Outreach
- Build and maintain relationships with hospitals, skilled nursing facilities, rehabilitation centers, physicians, home health agencies, hospices, senior service organizations, and other referral sources.
- Represent the community at networking events, community functions, health fairs, and industry meetings.
- Develop territory plans and conduct regular outreach visits to referral partners.
- Identify new opportunities for community partnerships and resident referrals.
Marketing & Community Engagement
- Execute marketing campaigns and special events that support lead generation and community awareness.
- Collaborate with community leadership to promote the community's services, culture, and resident experience.
- Coordinate educational seminars, open houses, and outreach programs.
- Assist with social media content, digital marketing efforts, and community branding initiatives as needed.
Customer Experience
- Provide exceptional customer service to prospective residents, families, and referral partners.
- Serve as a trusted resource throughout the decision-making and transition process.
- Ensure a positive and welcoming experience for all visitors and guests.
- Maintain confidentiality regarding resident, family, and organizational information.
Qualifications
Required
- Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field; equivalent experience may be considered.
- Minimum of 2 years of sales, business development, admissions, marketing, or community relations experience.
- Demonstrated success meeting or exceeding sales goals.
- Strong presentation, networking, and relationship-building skills.
- Proficiency with CRM software and Microsoft Office applications.
- Valid driver's license and reliable transportation.
Preferred
- Senior living, assisted living, memory care, healthcare, home health, hospice, or post-acute care experience.
- Experience with occupancy management and census development.
- Knowledge of the Yuma healthcare and senior services market.
Key Competencies
- Relationship Building
- Consultative Sales
- Customer Service Excellence
- Public Speaking and Presentation Skills
- Strategic Planning
- Time Management
- Organization and Follow-Through
- Problem Solving
- Professional Communication
- Team Collaboration
Physical Requirements
- Frequent standing, walking, touring, and community event participation.
- Ability to lift and carry up to 25 pounds occasionally.
- Ability to travel locally for networking, business development, and community events.
Pay: Up to $83,000.00 per year
Work Location: In person
