POSITION SUMMARY:
The Director of Marketing is responsible for leading the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines. The Director of Marketing manages Marketing & Communications staff and leads strategic marketing, branding, digital advertising, and communications efforts within the Marketing & Communications department.
EDUCATION & EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, or related field, required
- Master’s degree in Marketing, Communications, or related field, preferred
- Minimum of five (5) years of healthcare marketing experience and managerial experience, preferred
- Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy
- Strong understanding of branding principles and brand governance
- Strong problem-solving, strategic development and organizational skills
- Experience interpreting marketing analytics and KPIs to guide strategic decisions (Google Analytics, advertising metrics, social media metrics)
- Experience with project management platforms and workflow systems
- Experience managing multiple concurrent, high-priority projects with competing deadlines
- Experience leading multidisciplinary teams and managing shareholder relationships
QUALIFICATIONS:
- Strong discretion and ability to handle confidential information
- Excellent written, verbal, presentation and facilitation skills
- Must be self-directed
- Ability to provide constructive creative direction and feedback
- Ability to develop and monitor marketing performance dashboards and present executive-level reports
- Ability to evaluate creative work for effectiveness, consistency, and strategic alignment
- Strong knowledge of graphic design, photography, videography, web content, and social media best practices as a reviewer and strategist
- Understanding of health care marketing regulations and patient privacy considerations
- Familiarity with physician relations and provider recruitment marketing is preferred
- Knowledge of health care consumer behavior and service-line marketing
WORK SCHEDULE:
Monday - Friday, 8:00AM - 5:00PM
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About Hattiesburg Clinic:
Hattiesburg Clinic is Mississippi’s largest privately-owned, multispecialty clinic. Founded in 1963, Hattiesburg Clinic has expanded to include over 450 physicians and providers, along with 2,500 employees, serving patients across more than 17 counties in Mississippi. Hattiesburg Clinic is committed to being the health care provider of choice in the communities we serve.
Pay: From $50,775.44 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
