Overview
This is our first dedicated marketing hire and a build-from-scratch opportunity. In this role, you will be the driving force behind executing compelling marketing campaigns, managing digital channels, and optimizing our online presence.
Responsibilities
- Develop and implement integrated marketing campaigns across social media, email, paid advertising, and in-store to maximize reach and engagement.
- Manage social media advertising campaigns on platforms such as Facebook and Instagram, ensuring targeted audience segmentation and performance tracking.
- Utilize SEO tools and conduct keyword research to optimize website content for search engines, improving organic visibility and traffic.
- Email and lifecycle marketing.
- Paid acquisition (Meta+ Google/YouTube) to a CAC/ROAS target.
- Support content creation efforts including blog posts, email newsletters, landing pages, and multimedia assets to engage audiences effectively.
- Participate in keyword research initiatives for SEO and paid advertising campaigns to identify high-value opportunities in competitive markets.
- Maintain comprehensive records of campaign activities, web analytics reports, and performance metrics for continuous improvement.
Requirements
- Hands-on paid media experience (Meta Ads Manager+ Google/YouTube) with a track record hitting CAC or ROAS targets.
- Solid SEO fundamentals - keyword research, on-page, content briefs; ecommerce SEO a strong plus.
- Email/lifecycle platform experience.
- Analytics fluency- GA4, conversion tracking- and a habit of reporting on funnel metrics, not vanity numbers.
- Strong campaign and project management. Comfort coordinating across a multi-location team.
- Genuine fluency in or enthusiasm for trading card games and tabletop hobby culture.
- Excellent communication skills with the ability to coordinate projects across teams while managing multiple priorities efficiently.
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- 401(k) matching
- Employee discount
- Paid time off
Work Location: In person
