Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop compelling content, execute targeted campaigns, and analyze performance metrics to ensure maximum engagement and growth. Your expertise in social media management, content creation, and digital marketing analytics will drive brand awareness and foster meaningful relationships with our audience. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact in a fast-paced environment.
Duties
- Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
- Manage social media scheduling and publishing using tools like Hootsuite or Buffer to ensure consistent brand messaging.
- Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity.
- Utilize tools for media editing and graphic design to enhance visual storytelling.
- Conduct keyword research and optimize content for SEO to improve organic reach and visibility.
- Analyze campaign performance using Google Analytics, social media analytics tools, and marketing online analytics to refine strategies and report on ROI.
- Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
- Foster relationships with media outlets, influencers, and partners through effective public relations strategies.
- Track digital marketing performance metrics regularly to identify opportunities for improvement in media performance analytics.
Qualifications
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
- Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and video editing software for media editing purposes.
- Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics.
- Strong content creation skills including writing engaging posts, proofreading for accuracy, and visual storytelling through photography or video editing.
- Experience with social listening tools to monitor brand reputation and industry trends effectively.
- Ability to analyze data from various sources to assess campaign success and inform future strategies.
- Excellent communication skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- A passion for digital marketing innovation coupled with a proactive approach to relationship management within the social media landscape.
Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your expertise in digital marketing analytics, content creation, graphic design, and social media management to craft compelling stories that inspire audiences worldwide. Your strategic vision will help shape our brand’s digital footprint while fostering vibrant community engagement!
Apply now. Call 203-269-1700 or email your profile and details to [email protected]
Benefits:
- Employee discount
- Flexible schedule
- Professional development assistance
- Referral program
Work Location: Hybrid remote in Wallingford, CT 06492
