Summary
The Director of Marketing is responsible for leading the marketing, branding, communications, and event strategy across the Manatt’s Family of Businesses (MFB). The role provides enterprise leadership for marketing initiatives that strengthen the organization’s brands, support business development, enhance employee engagement, and promote a consistent identity across all operating companies.
The Director of Marketing partners closely with executive leadership and operating companies to develop marketing strategies, manage enterprise communications, coordinate company events, and ensure brand consistency while supporting the unique business objectives of each operating company. This role serves as the enterprise marketing resource for the MFB, balancing enterprise-wide initiatives with operating company support to strengthen the organization’s reputation, culture, and market presence.
Essential Responsibilities
This job description is not intended to be all-inclusive. Employees may perform other duties as needed to meet the organization's ongoing needs. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Additional or other duties may be assigned.
Enterprise Marketing Strategy
Develop and implement enterprise marketing strategies aligned with organizational objectives
Support operating company marketing initiatives while maintaining consistency with enterprise brand standards
Partner with executive leadership to identify marketing priorities that support growth, recruiting, customer engagement, and organizational visibility
Evaluate marketing performance and recommend improvements based on measurable outcomes
Brand Management & Communications
Maintain and strengthen the MFB and operating company brands
Ensure consistent use of branding, messaging, and visual identity across all marketing materials
Lead enterprise employee communications and organizational messaging
Develop content for internal and external communications
Develop and maintain enterprise brand standards and marketing guidelines
Digital Marketing & Media
Oversee websites, social media platforms, and digital marketing initiatives
Coordinate digital advertising and online engagement strategies
Monitor digital performance metrics and recommend improvements
Evaluate emerging communication technologies and marketing trends
Enterprise Events & Community Engagement
Lead planning, coordination of enterprise meetings, leadership events, employee recognition programs, community events, and other MFB-sponsored activities
Coordinate marketing support for recruiting events, career fairs, customer appreciation events, and industry conferences
Manage event branding, communications, promotional materials, and vendor coordination
Support operating companies with event planning and marketing resources as needed
Provide on-site leadership and support for enterprise and operating company events, which may require occasional evening and weekend work
Creative Services
Direct development of marketing collateral, presentations, promotional materials, photography, video, and digital content
Ensure marketing materials accurately reflect enterprise values and branding standards
Coordinate relationships with external marketing vendors, designers, printers, photographers, and advertising partners
Enterprise Collaboration
Partner with Presidents and operating company leadership to understand business needs
Coordinate enterprise marketing efforts across the MFB while respecting the unique brands, markets, and identities of each operating company
Foster collaboration among companies to maximize enterprise marketing effectiveness
Partner with enterprise shared services and operating company leadership to support organizational initiatives, recruiting, employee engagement, business development, and community outreach efforts
Organizational Alignment & Role Scope
The Director of Marketing is responsible for:
Enterprise marketing strategy
Brand management
Internal and external communications
Enterprise events
Digital marketing
Creative Services
Marketing support for operating companies
The role operates through:
Partnership with executive leadership
Collaboration with operating company leadership
Coordination across enterprise functions
Influence, communication, and brand stewardship
Direct Reports
Marketing Specialist(s)
Marketing Coordinator(s)
Other marketing, graphic design, and communications support positions (as the function evolves)
Qualifications
Experience
8-10+ years of progressive experience in marketing, communications, branding, public relations, or related fields
Experience leading enterprise, multi-company, or multi-location marketing initiatives preferred
Experience supporting executive leadership and organizational communications
Experience managing multiple concurrent projects across diverse business units
Experience with event planning, digital marketing, and brand management
Skills & Competencies
Strong strategic thinking with the ability to develop and execute marketing, branding, communications, and event initiatives that support enterprise objectives
Excellent written, verbal, and presentation communication skills, with the ability to influence, build relationships, and effectively engage diverse audiences
Proven project management and organizational skills with the ability to prioritize, coordinate, and successfully execute multiple initiatives across operating companies
Creative, analytical, and results oriented mindset with strong problem-solving, decision-making, and attention to detail
Ability to collaborate effectively across a decentralized organization while balancing enterprise brand consistency with the unique needs of individual operating companies
Measures of Success
Consistency and effectiveness of enterprise branding and communications
Successful execution of enterprise marketing initiatives and events
Support provided to operating companies and enterprise leadership
Employee engagement and communication effectiveness
Growth in organizational visibility and brand recognition
Effectiveness of digital marketing platforms and enterprise communications
Quality, timeliness, and consistency of marketing materials and brand execution
Physical Requirements
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Ability to sit and work at a computer for extended periods
Ability to stand, walk, and navigate office, plant and construction environments as needed
Ability to travel regularly across operating company locations
Ability to lift up to 25 pounds as needed
Ability to safely operate a motor vehicle
Ability to work occasional evenings, weekends, and extended hours as required to support enterprise events and business needs
Work Environment
This position operates in a combination of office, executive, and field environments across the Manatt’s Family of Businesses. The role requires regular interaction with operating company leadership, shared services teams, and field operations.
The role includes both:
Office-based strategic and executive work
On-site visits to operating company locations, plants and project sites
When visiting field locations, the employee may be exposed to:
Outdoor weather conditions
Active plant and construction environments
Heavy equipment and machinery in operation
Elevated noise levels
Appropriate personal protective equipment (PPE) must be worn in accordance with company safety policies when visiting field environments.
About Us
Founded in 1947 and headquartered in Brooklyn, Iowa, Manatt’s is a leader in Iowa's heavy highway construction and materials industry. We specialize in asphalt, concrete, and chip seal coating, with additional expertise in recycle crushing, stabilization, milling, grinding, subdrain installation, and more.
At Manatt’s, we have the experts, equipment, resources, and top-quality materials needed to safely and efficiently complete any project. Our integrated approach and unwavering commitment to building exceptional relationships allow us to deliver uncompromising quality and construction services. Our mission is to continually set and reset the standard by which all other construction material companies are measured. We don’t just build infrastructure; we build legacies through higher standards of work and a dedication to excellence in everything we do.
