Corporate Catering & Partnership Sales Representative
Company: Tom’s Waffles LLC
Location: Denver, CO
Job Type: Full-Time, In-Person
Start Date: Early July
Compensation: $50,000 base salary + commission
Expected Year 1 Earnings: $70,000–$90,000 based on performance
Expected Year 2 Earnings: $100,000–$120,000 based on performance
About Tom’s Waffles
Tom’s Waffles is a fast-growing mobile catering and event company serving fresh Liege waffles at corporate events, private events, office activations, schools, apartment communities, and large public events across the Denver area.
We are building a high-performing sales team to grow our corporate catering, annual contract, and activation partnership business. This is a great opportunity for someone who wants to sell a fun, high-quality product while building long-term relationships with companies, offices, property managers, and event organizers.
Position Overview
Tom’s Waffles is hiring a full-time Corporate Catering & Partnership Sales Representative.
This role is focused on generating new business through corporate catering sales, large event bookings, annual catering contracts, and activation partnerships. The right person will be comfortable with outbound sales, consistent follow-up, relationship building, and closing deals.
This is not a passive order-taking role. We are looking for someone who wants to actively build a book of business and be rewarded for performance.
The role is full-time and in person at our office. The ideal candidate is organized, competitive, professional, and excited to help Tom’s Waffles become one of the strongest corporate catering and activation brands in Denver.
What You Will SellCorporate Catering Deals
You will sell catering events to companies, offices, schools, apartment communities, organizations, and private event hosts. These may include employee appreciation events, office breakfasts, company celebrations, holiday parties, client appreciation events, and team events.
Annual Catering Contracts
You will sell recurring catering partnerships where companies commit to booking Tom’s Waffles multiple times per year.
Examples include quarterly employee events, monthly office breakfasts, recurring resident events, annual company parties, and ongoing client appreciation programs.
Activation Partnerships
You will sell activation partnerships where Tom’s Waffles is provided as a free experience to customers, employees, residents, or guests, while the company, sponsor, apartment community, or organization pays Tom’s Waffles on the back end.
Examples include apartment community resident events, corporate office activations, customer appreciation events, retail activations, brand-sponsored events, and recurring monthly or quarterly partnerships.
Compensation
This role has a strong base salary plus commission structure.
Base Salary: $50,000 per year
Commission: 5% commission on qualified closed revenue
A salesperson who reaches the base year-one sales goal should earn approximately $73,000. A strong year-one performer should earn approximately $80,000–$90,000. In year two, with a larger book of business, repeat clients, and stronger sales pipeline, expected earnings for a strong performer are $100,000–$120,000.
Commission percentage is capped at 5%, but earnings are not capped because total compensation increases with the amount of qualified revenue closed.
Year 1 Sales Goals
The base year-one goal is approximately $465,000 in closed revenue.
This may come from a mix of:
- Annual catering contracts
- Large corporate catering deals
- Activation partnerships
- Repeat bookings from new clients
- Recurring company and office partnerships
A strong year-one performer should aim for $650,000–$800,000 in closed revenue.
Year 2 Sales Goals
The base year-two goal is approximately $1,020,000 in closed revenue.
A strong year-two performer should aim for $1,200,000–$1,400,000 in closed revenue.
At this level, the role becomes a $100,000–$120,000 income opportunity.
Responsibilities
The Corporate Catering & Partnership Sales Representative will be responsible for:
- Generating new corporate catering leads
- Building relationships with offices, companies, property managers, schools, organizations, and event planners
- Selling large catering events
- Selling annual catering contracts
- Selling activation partnerships
- Conducting outbound calls, emails, and follow-ups
- Scheduling and attending sales meetings when needed
- Creating proposals for potential clients
- Following up consistently until deals are closed
- Managing all leads, deals, notes, and follow-ups inside the CRM
- Keeping the sales pipeline organized and accurate
- Working with the operations team after events are booked
- Helping improve sales scripts, email templates, and outreach systems
- Representing Tom’s Waffles professionally with clients and partners
- Supporting select public events or client events when helpful for relationship building
- Tracking weekly sales activity and progress toward revenue goals
Key Performance Indicators
Success in this role will be measured by:
- New revenue closed
- Number of qualified leads contacted
- Number of follow-ups completed
- Number of sales meetings booked
- Number of proposals sent
- Number of annual contracts closed
- Number of activation partnerships closed
- Number of large corporate catering events closed
- CRM accuracy
- Repeat bookings from new clients
- Overall sales pipeline growth
Ideal Candidate
The ideal candidate is:
- Competitive and motivated by results
- Excited by commission-based upside
- Comfortable with outbound sales
- Strong at follow-up
- Professional in person, by phone, and over email
- Organized and detail-oriented
- Comfortable using a CRM
- Good at building relationships
- Confident selling to companies and decision-makers
- Able to communicate clearly and persuasively
- Self-motivated and accountable
- Positive, energetic, and reliable
- Interested in food, events, hospitality, and local business growth
Qualifications
Preferred qualifications:
- Prior sales experience
- Experience with corporate sales, catering sales, event sales, hospitality, or partnerships
- Experience using a CRM
- Strong written and verbal communication skills
- Ability to work full-time in person
- Ability to manage a pipeline and follow up consistently
- Valid driver’s license preferred
We are open to candidates from different backgrounds if they are highly motivated, coachable, organized, and serious about building a sales career.
Schedule
This is a full-time, in-person role.
The primary schedule is Monday through Friday during office hours. Some occasional event attendance, networking opportunities, or client meetings may happen outside normal office hours.
Why Join Tom’s Waffles?
This is an opportunity to join a growing company at an exciting stage. You will have the chance to build a major sales channel, grow with the business, and be rewarded directly for the revenue you create.
Tom’s Waffles is a fun product to sell, but the role requires serious sales discipline. We are looking for someone who wants ownership, accountability, and a real opportunity to grow their income through performance.
How to Apply
Please apply with your resume and a brief note explaining why you would be a strong fit for this role.
We are especially interested in candidates who have experience with sales, corporate outreach, catering, events, hospitality, partnerships, or local business development.
Pay: $70,000.00 - $90,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
Application Question(s):
- Why do you think you would be successful selling corporate catering, annual contracts, and activation partnerships for Tom’s Waffles?
- What motivates you?
Work Location: In person
