Social Media & Marketing Coordinator
Reports to: Managing Director
Classification: Non-Exempt
Salary: $50,000 annually
Location Requirement: Los Angeles County residency required
Work Arrangement: Hybrid (Approximately 80% Virtual / 20% In-Person)
Travel: Occasional evening and weekend availability required to support programs, launches, graduations, retreats, speaking engagements, conferences, and community events.
About DYDLI
DYDLI is a mission-driven, founder-led organization committed to advancing and empowering women leaders through transformational educational and leadership experiences.
As a growing and evolving organization, our work environment is collaborative, fast-paced, and purpose-driven. Team members should be adaptable, resourceful, and comfortable operating in an environment where priorities may evolve, new opportunities emerge quickly, and continuous improvement is encouraged.
We value individuals who take initiative, embrace ownership, contribute solutions, and thrive while balancing strategic thinking with hands-on execution in support of the organization's mission and impact.
The Dr. Yasmin Davidson Leadership Institute advances human-centered leadership, emotional intelligence, graciously assertive communication, and transformational development for women, students, executives, entrepreneurs, and institutions. The Institute's work includes leadership programs, executive education, women's empowerment initiatives, entrepreneurship programs, AI-supported professional development, and organizational transformation.
We believe that becoming a better human makes you a better leader.
Position Summary
The Social Media & Marketing Coordinator is responsible for supporting the visibility, storytelling, marketing execution, and digital communications of the Dr. Yasmin Davidson Leadership Institute and its affiliated leadership programs.
This role serves as a brand amplifier, content creator, storyteller, and marketing support partner within a founder-led, mission-driven organization. The Coordinator helps ensure that the Institute's programs, events, partnerships, thought leadership, participant stories, and organizational impact are communicated through professional, engaging, and mission-aligned content across digital platforms.
The position includes social media management, content creation, email marketing, program promotion, event visibility, and support for the thought leadership and public presence of Dr. Yasmin Davidson. The successful candidate will help translate leadership programs, events, participant experiences, and educational content into compelling communications that increase visibility, engagement, and impact.
This is an ideal role for someone who enjoys both creativity and organization. While social media management is an important part of the position, the role extends beyond content posting to include storytelling, marketing coordination, event support, and helping communicate the impact of transformational leadership work.
The ideal candidate is creative, organized, proactive, detail-oriented, and comfortable managing multiple projects in a collaborative, fast-paced environment.
Because the Institute hosts in-person programs, launches, graduations, retreats, speaking engagements, and community events, candidates must reside in Los Angeles County and be available to attend select in-person events as needed.
Key Responsibilities
1. Social Media Management & Content Creation
- Create, schedule, and publish a minimum of 3–5 social media posts per week.
- Repurpose existing content into reels, graphics, quote cards, carousels, short-form videos, and captions.
- Maintain a consistent and professional brand voice across platforms.
- Coordinate and maintain a social media content calendar.
- Monitor engagement, comments, messages, and audience activity.
- Assist with community engagement.
- Identify timely content opportunities aligned with the Institute's voice, mission, programs, and audience.
- Support visibility across LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
2. Marketing & Communications Support
- Create and schedule e-blasts, newsletters, event announcements, and program communications.
- Support marketing for program launches, speaking engagements, podcasts, retreats, conferences, graduations, and special events.
- Coordinate marketing timelines and campaign deliverables.
- Assist with basic website updates, including program dates, announcements, bios, testimonials, media mentions, and event information.
- Maintain organized digital folders for marketing assets, photos, videos, logos, bios, program descriptions, and branded templates.
- Support consistency across email, social media, website, and event communications.
- Proofread marketing content for clarity, accuracy, tone, grammar, and formatting.
3. Executive Brand & Thought Leadership Support
- Pull powerful quotes, insights, stories, and teaching moments from speeches, workshops, interviews, videos, podcasts, and written materials.
- Repurpose founder content into social media posts, articles, newsletters, quote graphics, short videos, and thought leadership content.
- Help position Dr. Yasmin Davidson as a thought leader, author, executive educator, leadership expert, and human-centered leadership architect.
- Support content that reflects the Institute's core messages, including emotional intelligence, graciously assertive leadership, women's leadership, self-advocacy, transformation, and "Better Human, Better Leader."
- Organize founder content so it can be easily reused across platforms, campaigns, presentations, and communications.
4. Program Marketing & Storytelling
- Support promotion of the Institute's leadership programs and initiatives.
- Create marketing assets for program launches, application periods, information sessions, graduations, showcases, retreats, and alumni engagement.
- Coordinate application launch reminders and deadline communications.
- Help prepare event and program marketing materials.
- Support storytelling around participant growth, program outcomes, alumni success, institutional impact, and transformational leadership development.
- Collect and organize testimonials, participant quotes, photos, videos, and success stories.
- Translate program moments into compelling content that demonstrates impact.
5. Event Marketing & In-Person Content Support
- Attend select in-person launches, graduations, retreats, conferences, speaking engagements, and community events.
- Capture real-time content, including photos, short videos, participant moments, behind-the-scenes footage, testimonials, and event highlights.
- Support event-day social media coverage, including stories, reels, recap posts, and quote graphics.
- Coordinate with program staff to collect approved photos, participant testimonials, and event content.
- Assist with post-event recaps, including highlights, key quotes, impact stories, and visual assets.
- Support marketing needs before, during, and after major events.
- Be available for occasional evening or weekend events with advance notice whenever possible.
6. Analytics, Audience Engagement & Asset Management
- Track monthly social media performance, including reach, impressions, engagement, follower growth, clicks, and top-performing content.
- Track email marketing performance, including open rates, click-through rates, unsubscribes, and audience growth.
- Prepare a simple monthly marketing report with insights, recommendations, and opportunities.
- Maintain organized digital folders for photos, videos, logos, testimonials, program assets, and marketing materials.
- Create and maintain a content library of quotes, stories, clips, testimonials, program highlights, and thought leadership content.
- Support email list organization and audience segmentation.
- Assist with maintaining contact lists for alumni, participants, partners, funders, prospective clients, and community stakeholders.
7. Brand Standards & Quality Control
- Ensure all social media posts, newsletters, graphics, event materials, and marketing communications reflect the Institute's voice, values, and professional standards.
- Maintain consistency across platforms and communications.
- Review content for clarity, accuracy, tone, grammar, and formatting.
- Protect the warmth, credibility, executive presence, and mission-centered quality of the DYDLI brand.
Qualifications
Required Qualifications
- 1–3 years of experience in social media, marketing, communications, content coordination, or a related role.
- Strong writing, editing, proofreading, and caption-writing skills.
- Experience creating content for social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
- Experience with email marketing platforms such as Mailchimp, Constant Contact, Flodesk, HubSpot, or similar tools.
- Experience using Canva, Adobe Express, or similar design platforms.
- Ability to attend select in-person events in Los Angeles County and the greater Southern California region.
- Strong alignment with the Institute's mission, values, and leadership development work.
Preferred Qualifications
- Experience supporting a founder-led, mission-driven, education-based, nonprofit, leadership, coaching, or professional development organization.
- Experience capturing event content, including photos, short videos, interviews, and behind-the-scenes moments.
- Basic video editing experience using tools such as CapCut, Canva Video, Adobe Premiere Rush, or similar platforms.
- Familiarity with CRM systems, email segmentation, and audience list management.
- Basic website content update experience.
- Interest in leadership development, women's empowerment, emotional intelligence, education, entrepreneurship, social impact, or human-centered transformation.
Desired Skills & Attributes
The ideal candidate is:
- Highly organized and detail-oriented.
- Creative, proactive, and resourceful.
- A strong writer and visual storyteller.
- Comfortable working within a founder-led organization.
- Able to manage multiple priorities without becoming overwhelmed.
- Professional, warm, emotionally intelligent, and collaborative.
- Responsive, reliable, and accountable.
- Comfortable receiving feedback and making revisions.
- Excited by leadership, transformation, education, women's empowerment, and social impact.
Compensation & Benefits
Salary: $50,000 annually
Benefits
- Paid Time Off
- One additional paid wellness day each month
- Hybrid work environment
- Opportunity to contribute to a mission-driven organization focused on leadership development, education, and women's empowerment
Work Location: Hybrid (Los Angeles County, CA)
Pay: $49,000.00 - $58,863.99 per year
Work Location: Hybrid remote in Los Angeles, CA 90041
