Job Summary
We are seeking a dynamic and innovative Marketing Director for a Healthcare Facility in the area to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop comprehensive marketing strategies, oversee digital campaigns, and ensure alignment with business objectives. Your leadership will inspire teams to execute creative content, optimize online presence, and leverage data-driven insights to maximize engagement and conversion. This is an exciting opportunity for a strategic thinker passionate about digital marketing, content creation, and performance optimization to make a significant impact in a fast-paced environment. Candidate would be responsible for generating referrals from local hospitals to maintain caseloads.
Duties
- Develop and implement integrated marketing strategies that align with company goals, emphasizing digital channels such as social media marketing, SEM (Search Engine Marketing), and email marketing.
- Oversee the creation of compelling content across platforms, including website content management systems like WordPress and content creation tools such as Adobe Creative Suite and Photoshop.
- Manage SEO efforts utilizing SEO tools, keyword research, and analytics to improve organic search rankings and increase website traffic.
- Lead conversion optimization initiatives by analyzing user behavior through Google Analytics and Google Ads data to enhance campaign performance.
- Coordinate social media management efforts across Facebook Advertising, social media platforms, and performance marketing campaigns to boost brand visibility.
- Utilize HTML, CSS, JavaScript, SQL, and marketing automation tools to refine website functionality and streamline marketing workflows.
- Monitor campaign performance metrics regularly, adjusting strategies based on analytics insights to maximize ROI.
- Collaborate with cross-functional teams including sales, product development, and creative departments to ensure cohesive messaging and branding.
- Stay current with industry trends in digital marketing, e-commerce, SEM, B2B marketing, and emerging technologies to keep our strategies innovative and effective.
Qualifications
- Proven experience in senior marketing roles with a strong background in digital marketing strategies and team leadership.
- Proficiency with SEO tools, Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, and marketing automation platforms.
- Expertise in content management systems such as WordPress; familiarity with HTML, CSS, JavaScript; knowledge of SQL is a plus.
- Strong skills in content creation, copywriting, graphic design using Adobe Photoshop or Adobe Creative Suite.
- Experience managing social media platforms and executing social media management campaigns effectively.
- Demonstrated ability to optimize conversions through data analysis and performance marketing techniques.
- Excellent project management skills with the ability to lead multiple initiatives simultaneously while meeting deadlines.
- Knowledge of e-commerce platforms and B2B marketing strategies is highly desirable.
Join us if you’re ready to lead innovative marketing initiatives that elevate our brand presence! We value energetic leaders who thrive on creativity, data-driven decision-making, and strategic thinking—making a tangible difference every day through impactful campaigns.
salary plus incentive bonus
Pay: $250,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Professional development assistance
Work Location: In person
