The YMCA of Indiana County is seeking a Director of Membership & Marketing to lead membership growth, retention, and community engagement. This leadership position oversees membership operations, marketing initiatives, and the Welcome Center team while ensuring an outstanding member experience.
Responsibilities include:
-
Develop and implement strategies to increase membership sales, engagement, and retention.
-
Lead all marketing efforts, including social media, digital and print advertising, email campaigns, promotional materials, and community outreach.
-
Manage the YMCA's membership database (Daxko), member communications, reporting, and engagement tools.
-
Oversee corporate memberships, third-party billing, membership refunds, and member account management.
-
Supervise and develop the Welcome Center Coordinator and Membership Development Coordinator.
-
Maintain a regular presence at the Welcome Center to support staff, provide excellent customer service, and ensure efficient daily operations.
-
Monitor membership trends and performance metrics to drive continuous improvement.
-
Collaborate with department leaders to promote YMCA programs and advance the organization's mission.
-
Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
-
Minimum of 3 years of experience in membership management, marketing, customer service, nonprofit leadership, or a related field.
-
Previous supervisory experience preferred.
-
Experience with CRM software; Daxko experience is strongly preferred.
-
Knowledge of membership development, retention strategies, digital marketing, social media, and email marketing.
-
Excellent communication, organizational, and leadership skills.
-
Strong analytical and project management abilities.
-
Proficiency with Microsoft Office; graphic design experience is a plus.
-
Ability to maintain confidentiality and provide exceptional customer service.
-
Commitment to the YMCA mission and values.
-
Must obtain or possess required clearances (FBI Fingerprinting, PA PATCH, PA Child Abuse, and Mandated Reporter). CPR/AED/First Aid and required YMCA training must be completed within 90 days of hire.
