JOB
The Main Street Manager is responsible for overseeing the operations, revitalization, and enhancement of the downtown or “Main Street District.” This includes managing a variety of activities related to economic development, marketing, community engagement, and public-private partnerships. The Main Street Manager works closely with local businesses, government officials, nonprofit organizations, and residents to create a vibrant, economically sustainable, and attractive downtown area.
EXAMPLE OF DUTIES
- Economic Vitality and Business Support:
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Develop and implement strategies for attracting new businesses to the district while supporting the growth and retention of existing businesses.
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Foster relationships with local business owners to identify challenges and opportunities.
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Assist with grant applications and seek funding opportunities for downtown improvements or business expansion.
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Coordinate incentives for property owners, developers, and tenants to enhance downtown vitality.
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Promotions and Advertising:
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Plan, organize, and execute downtown events and activities to engage the community and attract visitors (e.g., street festivals, farmers markets, holiday celebrations).
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Promote Main Street and downtown events through various communication channels (social media, newsletters, press releases).
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Promote the Main Street district and its events through effective marketing and communication strategies.
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Develop promotional materials such as brochures, websites, and social media content.
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Coordinate public relations campaigns to raise the profile of the Main Street district.
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Design, Historic Preservation & Urban Planning:
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Promote the preservation and adaptive reuse of historic buildings in line with local zoning laws and the community’s vision for downtown.
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Collaborate with architects, planners, and developers to ensure that new projects are aligned with the district’s character and preservation goals.
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Work with local government and regulatory bodies to advocate for policies that support Main Street revitalization.
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Organization, Community Engagement & Partnerships:
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Build and maintain strong relationships with local residents, business owners, nonprofit organizations, and governmental entities.
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Serve as the liaison between the community, local stakeholders, and the Main Street program to ensure coordination and transparency.
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Develop partnerships with local schools, universities, and other organizations to foster community involvement and promote Main Street initiatives.
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Coordinate volunteer and community participation in events and activities.
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Identify and pursue fundraising opportunities to support Main Street initiatives, including corporate sponsorships, grants, and individual donations.
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Develop annual budgets for the Main Street program and ensure fiscal accountability.
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Program Administration:
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Oversee day-to-day operations of the Main Street program, including managing staff, volunteers, and interns.
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Prepare regular reports for the Board of Directors, City Council, Texas Historic Commission (THC), or other governing bodies.
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Monitor and evaluate the effectiveness of programs and activities, adjusting strategies as necessary.
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Participate in the development of long-term strategic plans for the downtown area, including goals for economic development, sustainability, and urban planning.
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Regularly assess and update the Main Street program’s goals in collaboration with the THC, local government, and stakeholders.
SUPPLEMENTAL INFORMATION
- Must be available to work evenings and weekends for events or special projects.
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Frequent walking and travel within the downtown area.
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Occasional lifting of materials and event setup.
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Office environment with some outdoor activity during events or site visits.
