The Account Executive role owns the logistics and administration of the account.
Agency Operations
Finances: Own the daily account work on the brand including budgets and bills. Familiarity with and adherence to agency financial and operating procedures and policies. Maintains accurate, organized files.
Trouble shoot: Solution oriented. Brings problems to the attention of management
Team Leadership: Positive influence on cross capability, internal team
Knowledge
Solid understanding of the brand, category, and at least two media channels
Continuously learning technology
Adheres and is an advocate for agency process. Identifies issues and contributes to problem resolution
Strategy
Competitive positioning: Understands client positioning and strategy thoroughly; has solid competitive knowledge
Informing: Keeps team informed of changes in client/competitive climate. Communicates clearly and frequently
Planning: Research on category, competitive data, and therapeutic areas.
Tactics and Execution
Contributes thoughtfully to the brand tactical planning and creative process
Works with account team to execute plan tactics
Responsible for accurate and thorough documentation: status reports, contact report, timelines; Takes ownership of day-to-day tactics and executions within agency
Develops strong and positive working relationships with project management, creative, finance, other departments
Client Relationship
Communications: Attends client meetings and provides timely follow-up (e.g. contact reports).
Synchronizes communications between account teams, vendors and clients
Presentations: Organizes/manages client presentations. Influence and diplomacy in written and verbal communications. Effective but concise communications.
Relationship: Is able to communicate directly and frequently with client with some autonomy. Builds rapport and credibility with client peer based on trust and expert counsel
Works with client to execute advertising and marketing plans
Requirements
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Exhibits Integrity and Trust
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Exhibits Self Development
Education and Experience
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Bachelors degree required
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Experience in advertising or marketing agency environment
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Pharmaceutical or healthcare experience a plus
