Franchise Branch Service Operations Leader – Lawn Care
Lafayette, Louisiana
We're Not Looking for a Manager.
We're looking for a leader.
At TruGreen of Lafayette, we believe great companies are built by great leaders—not just great operators.
We are looking for an exceptional Branch Service Operations Leader who is passionate about developing people, building high-performing teams, driving measurable results, and creating an outstanding customer experience.
This is not a position for someone looking to simply supervise technicians or manage daily routes. This is an opportunity to lead a branch, develop future leaders, improve performance, and help us achieve our vision of becoming the best lawn care company in every market we serve.
If you're competitive, accountable, thrive on coaching people, and enjoy winning through measurable results, we'd love to talk with you.
Who We Are
We are a locally owned and operated TruGreen franchise backed by the most recognized name in professional lawn care.
Unlike lawn mowing companies, we are a professional turf management company specializing in fertilization, weed control, insect control, disease control, and ornamental tree and shrub care.
We combine the strength of a national brand with the culture, flexibility, and decision-making of a locally owned business.
Our Vision
Be the best, fastest-growing, and most valuable lawn care company in every market we serve.
Our Mission
Plant a TruGreen flag in every lawn.
Your Mission
As our Branch Service Operations Leader, your mission is simple:
Build the highest-performing branch in our company by developing people, executing with excellence, and delivering outstanding results in every Success Measurement.
You will lead a team of 6–10 lawn care technicians while creating a culture of accountability, teamwork, safety, continuous improvement, and customer loyalty.
Success in This Role Is Measured By
You won't be evaluated by how busy you are.
You'll be evaluated by results.
Your performance will be measured by our six Success Measurements:
Sales
Grow branch revenue by coaching technicians to identify customer needs, recommend additional services, ask for referrals, and create new business opportunities.
Production Efficiency
Build efficient routes, maximize technician productivity, eliminate waste, reduce windshield time, and ensure jobs are completed correctly the first time.
Customer Satisfaction
Create customers who become lifelong advocates through exceptional communication, dependable service, and consistent quality.
Customer Retention
Protect our customer base through proactive service, rapid response to concerns, and solving problems before customers consider canceling.
Safety
Build a culture where safety is never compromised. Protect our employees, customers, equipment, and the communities we serve.
Culture
Develop a high-performance team built on accountability, professionalism, coaching, teamwork, and continuous improvement.
Our Core Values
Everything we do is built around these principles:
We Grow the Business Every Day
Everyone contributes to growth. Every customer interaction is an opportunity to create value through exceptional service, referrals, reviews, and additional services that genuinely benefit the customer.
We Execute With Precision and Efficiency
We believe in doing the job right the first time through disciplined execution, efficient routing, proper chemical applications, and proven systems—not shortcuts.
We Deliver a Customer Experience That Earns Loyalty
We don't simply apply products—we build trust through communication, reliability, professionalism, and delivering results customers can see.
We Keep Customers for the Long Haul
Customer retention is one of our highest priorities. We proactively solve problems, maintain consistent quality, and respond quickly when customers need us.
Safety Is Non-Negotiable
We never compromise safety. Defensive driving, proper chemical handling, well-maintained equipment, and safe operating practices are expected every day.
We Take Pride in Our Work and Our Team
Professional appearance, organized equipment, clean vehicles, accountability, and supporting one another define who we are.
We Build a High-Performance, No-Drama Culture
We coach instead of complaining. We communicate directly. We solve problems together. We promote based on performance and leadership.
We Improve Constantly
Great companies never stop improving. We measure results, adjust quickly, embrace training, and continually look for better ways to serve our customers and develop our people.
What You'll Be Responsible For
- Lead, coach, and develop a team of 6–10 lawn care technicians
- Build a culture of accountability and continuous improvement
- Conduct ride-alongs, coaching sessions, and performance reviews
- Improve production efficiency and route performance
- Ensure outstanding customer satisfaction and retention
- Drive branch sales through technician coaching and customer engagement
- Monitor and improve KPIs and operational performance
- Maintain high standards for safety, vehicle care, and equipment maintenance
- Resolve customer concerns quickly and professionally
- Work closely with the President to execute company strategy and branch goals
- Develop future leaders and promote from within whenever possible
What We're Looking For
We're searching for someone who has proven they can build and lead successful field operations.
Required Qualifications
- 3–5 years of leadership experience in the Green Industry
- Experience leading field employees and managing daily service operations
- Experience in lawn care, landscaping, agronomy, tree & shrub care, golf course maintenance, sports turf, irrigation, or similar Green Industry operations
- Strong leadership, coaching, and communication skills
- Experience managing KPIs and operational performance
- Ability to hold employees accountable while building trust and respect
- Valid driver's license with a clean driving record
- Louisiana pesticide license preferred (or willingness to obtain)
- Ability to travel occasionally, including overnight travel
- Available Monday through Friday with occasional Saturdays during peak season
Why Top Performers Choose Us
- Locally owned company backed by the industry's most recognized brand
- Strong executive leadership and support
- Performance-based bonus opportunities
- Clear advancement path to Regional Manager
- Modern equipment maintained to the highest standards
- Industry-leading products and technology
- Health insurance
- Paid Time Off
- Cell phone allowance
- 4 weeks of paid holiday pay PLUS 10 PTO days each year
- Competitive salary based on experience
- Opportunity to help shape the future of a growing organization
- Many TruGreen managers across the franchise system have gone on to become successful franchise owners
What It Takes to Win Here
Our best leaders are:
- Competitive
- Humble
- Accountable
- Customer-focused
- Data-driven
- Strong communicators
- Decisive problem solvers
- Passionate about developing people
- Comfortable making difficult decisions
- Committed to continuous improvement
- Focused on building teams—not managing people
This Position Is NOT For You If...
- You avoid difficult conversations.
- You blame others instead of taking ownership.
- You dislike being measured by KPIs and performance metrics.
- You prefer managing from behind a desk instead of leading in the field.
- You struggle holding people accountable.
- You don't enjoy coaching and developing employees.
- You create or tolerate workplace drama or gossip.
- You are looking for an easy management position instead of an opportunity to build a high-performing operation.
If This Sounds Like You...
If you're ready to lead people, improve performance, build an exceptional team, and help us become the best, fastest-growing, and most valuable lawn care company in every market we serve, we'd like to meet you.
Apply today and show us how you've built winning teams, delivered measurable results, and developed leaders throughout your career.
Pay: $50,000.00 - $75,000.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
