The Fire Apparatus Sales Representative is responsible for developing and maintaining customer relationships while generating profitable sales growth through the sale of fire apparatus, emergency vehicles, and related products and services within an assigned territory. This role serves as the primary point of contact for fire departments, emergency service organizations, and related agencies while managing long sales cycles, technical specifications, and public-sector purchasing processes.
Essential Functions and Core Responsibilities
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Identify and pursue new business opportunities within assigned markets and territories.
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Conduct customer visits and develop longterm account strategies.
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Assist customers with apparatus specifications and procurement planning.
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Coordinate demonstrations, evaluations, and customer events.
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Maintain expertise in product offerings and industry trends.
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Support customers through bidding and purchasing processes.
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Build and maintain trusted customer relationships.
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Achieve revenue and gross profit goals.
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Maintain CRM records, forecasts, and opportunity tracking.
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Attend trade shows, meetings, and industry events.
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Collaborate with internal departments to ensure customer success.
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Manage travel, scheduling, and bid deadlines effectively.
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Safely operate a companyowned vehicle or personal vehicle for authorized business purposes and, upon obtaining the required Commercial Driver’s License, operate vehicles in compliance with applicable laws, licensing requirements, company policies, safety requirements, and vehicleuse expectations.
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High school diploma or equivalent required.
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Previous sales experience required.
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Strong communication and presentation skills.
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Strong computer skills including Microsoft Office 365.
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Ability to quickly learn and utilize manufacturerspecific software.
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Ability to manage long sales cycles and multiple projects.
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Valid driver’s license required, with the ability to maintain an acceptable driving record, required insurance when using a personal vehicle, and maintaining company driving authorization.
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Ability to obtain and maintain a minimum Class B Commercial Driver’s License within 90 days of hire, including any applicable endorsements, medical certification, acceptable driving record, and company driving authorization.
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Ability to travel throughout assigned territory.
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Bachelor's degree preferred.
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Experience in fire apparatus, emergency vehicles, municipal sales, fleet sales, or heavy equipment preferred.
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Knowledge of publicsector procurement and bid processes preferred.
This role helps emergency response organizations acquire mission-critical equipment while driving sustainable growth, customer retention, and long-term partnerships for the company.
This position is expected to consistently demonstrate the highest standards of professionalism in all interactions. This includes maintaining respectful, appropriate communication, refraining from offensive or objectionable language, and avoiding negative or disparaging remarks about customers, vendors, competitors, or employees. The role requires the ability to remain composed, objective, and professional in all circumstances, ensuring that all duties and responsibilities are carried out with integrity, respect, and a commitment to representing the organization in a positive, professional manner.
Ability to work in office, parts, warehouse, shop, or customer-facing operational environments. This role may require standing, walking, reaching, bending, handling parts or materials, using standard equipment, and occasionally lifting, carrying, pushing, or pulling items consistent with business needs.
The Company will provide reasonable accommodation in accordance with applicable law to enable qualified individuals to perform the essential functions of the role.
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401(k) with employer matching
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Health Insurance
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Dental In
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Vision Insurance
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Employee assistance program
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Flexible spending account
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Health savings account
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Life insurance
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Tuition reimbursement
Safe Industries is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.
At Safe Industries, our values shape how we work, lead, and serve. We put Service First, approaching every decision with a commitment to support our teammates, customers, and communities. We are Built for Others, believing success comes from teamwork, shared responsibility, and standing alongside those who serve others. We Own the Outcome, taking accountability from start to finish and following through until the mission is complete. And we Stay Ready, preparing with discipline, urgency, and continuous improvement so we can be counted on when it matters most. If you're driven by service, collaboration, accountability, and readiness, you'll find a team committed to making a meaningful impact every day.
