Social Media Content Specialist
Beauty, Wellness & Lifestyle Brands
We are seeking a highly creative, visually driven Social Media Content Specialist to develop compelling content for two fast-growing, upscale brands in the beauty and wellness space.
This is a hands-on creative role for someone who understands how to make brands look polished, current,and engaging across Instagram, Facebook, and TikTok. You should be equally comfortable developing an idea, shooting content, editing video, creating paid social ads, and using the latest AI platforms to produce high-quality, brand-appropriate visuals and video.
We are not looking for someone who simply follows trends or posts from a content calendar. We want astrong visual storyteller who understands premium branding, knows what performs on social media, andcan turn creative concepts into polished content that gets attention and drives results.
What You’ll Do
- Create original short-form video, photography, graphics, reels, stories, and social advertising contentfor two upscale beauty and wellness brands.
- Develop content specifically optimized for Instagram, Facebook, and TikTok.
- Concept, shoot, edit, and deliver polished organic and paid social content.
- Edit video using CapCut and Adobe Premiere Pro.
- Create high-quality AI-generated images, video, motion, voice, and other creative assets using leading and emerging AI platforms.
- Develop paid social ads with strong hooks, clear messaging, and platform-specific creativeapproaches.
- Repurpose long-form and existing content into engaging short-form social assets.
- Stay current with social trends, platform updates, creative formats, and emerging content tools.
- Collaborate with the creative and marketing teams to maintain a consistent, elevated brand aesthetic.
- Help plan content calendars, campaigns, product launches, promotions, and ongoing brand storytelling.
- Review performance data and use those insights to improve future content.
What We’re Looking For
- Proven experience creating professional social media content for beauty, wellness, lifestyle, fashion, luxury or consumer brands.
- A strong portfolio demonstrating polished video editing, social advertising, and short-form content.
- Advanced skills in CapCut and Adobe Premiere Pro.
- Strong knowledge of Instagram, Facebook, TikTok, Reels, Stories, and paid social creative.
- Hands-on experience with leading AI image and video-generation platforms.
- The ability to create quality AI content that feels intentional, believable, and on-brand—not generic or obviously AI-generated.
- Strong visual instincts, including composition, lighting, typography, pacing, music selection, and storytelling.
- An understanding of how organic content differs from performance-driven paid advertising.
- Excellent attention to detail and the ability to manage multiple projects and deadlines.
- A proactive, self-directed approach with the ability to take a project from initial concept through finaldelivery.
Preferred Qualifications
- Experience creating content within the beauty, aesthetics, health, wellness, skincare, or telehealth industries.
- Experience shooting content with professional cameras, smartphones, lighting, and audio equipment.
- Working knowledge of Adobe Photoshop, Canva, or similar creative platforms.
- Experience writing social captions, ad copy, headlines, and video hooks.
- Familiarity with Meta Ads Manager and social media performance metrics.
To Apply
Please submit your résumé and a link to your portfolio or social media work.
Your portfolio should include examples of:
- Instagram, Facebook, or TikTok content
- Short-form video and reels
- Paid social advertisements
- CapCut or Premiere Pro editing
- High-quality AI-generated image or video content
Applications without relevant creative work or portfolio examples will not be considered.
Job Type: Part-time / Contract
Location: Hybrid / Remote
Compensation: Dependent on skill level and experience
Pay: $25.41 - $30.60 per hour
Work Location: Hybrid remote in Boca Raton, FL 33431
