Crooked Spoon Ice Cream
Job Description- Territory Sales and Marketing Manager - PNW
Reports To: CEO
Role Overview
Crooked Spoon Ice Cream is seeking an entrepreneurial, results-oriented Territory Sales & Marketing Manager to accelerate brand growth and expand market presence throughout the Pacific Northwest, with a primary focus on the Greater Seattle market.
This highly visible role reports directly to the CEO and offers the opportunity to shape the future of one of the fastest-growing premium ice cream brands in the region. The ideal candidate combines strategic marketing expertise with a strong sales mindset and a passion for building relationships. You will be equally comfortable developing brand strategy, securing new accounts, managing retailer relationships, and ensuring flawless in-store execution.
This role is ideal for someone who thrives in a fast-paced growth environment and enjoys turning great brands into household names.
What Success Looks Like
- Increase brand positioning, awareness, and equity via execution in market and on shelves.
- Partner with our accounts and distributor partners and our in house DSD to grow existing accounts and activate new one.
- Find new and interesting outlets for brand building activites, farmers markets, pop up events, customer events, trade shows and more.
- Develop collaborative trade plans that lead to stronger retailer partnerships and increased share of category.
- Ensure the Crooked Spoon brand vision turns into solid execution, on the shelf, in store, and in the market.
What You'll Do
Sales & Business Development
- Develop and manage in store relationships with key regional retail accounts, including PCC, Metropolitan Market, Haggen, Town & Country Markets, NW Grocers, Safeway/Albertsons, and other natural and specialty grocers.
- Identify and secure new business opportunities across retail, food service, hospitality, and specialty channels, including restaurants, hotels, casinos, stadiums, golf courses, catering companies, and institutional accounts.
- Build strong partnerships with distributors including UNFI, KeHE, and DSD operators to drive sales growth and market penetration.
- Create and execute territory-specific sales plans with defined objectives for distribution gains, sales velocity, and account development.
- Own monthly sales forecasting and maintain accountability for achieving revenue targets.
Marketing & Brand Development
- Collaborate with leadership to develop annual marketing strategies, and budgets.
- Plan and execute experiential marketing programs, including product demonstrations, trade shows, Costco roadshows, consumer events, and community activations.
- Maintain an annual events and promotional calendar aligned with sales objectives and retail priorities.
Retail Execution & Field Leadership
- Conduct regular market visits to strengthen retailer relationships, evaluate shelf execution, and identify opportunities for improved merchandising and promotional support.
- Monitor in-store conditions, competitive activity, pricing, and product performance.
- Partner with brokers, distributors, and retail teams to ensure flawless execution of promotional programs and product launches.
- Serve as the voice of the market by sharing customer and consumer insights with company leadership.
What We're Looking For
Required Experience
- Minimum of 3 years of sales and/or marketing experience within the consumer-packaged goods (CPG) industry.
- Experience with distributor, broker, and retail partnerships across multiple sales channels
- Demonstrated success working with food, beverage, frozen, refrigerated, specialty, or natural products.
- Established relationships with key Pacific Northwest retail buyers and category managers preferred.
Skills & Competencies
- Exceptional relationship-building and negotiation skills.
- Strong strategic thinking combined with a hands-on execution mindset.
- Excellent written, verbal, and presentation skills.
- Highly organized, self-directed, and comfortable managing multiple priorities simultaneously.
- Proficiency in Microsoft Excel and Microsoft Office Suite.
Additional Qualifications
- Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
- Experience within a startup or high-growth company environment is a plus.
- Valid driver's license and clean driving record.
- Ability to travel approximately 25–40% throughout the territory.
- Multilingual capabilities are a plus.
- Demonstrated success working with food, beverage, frozen, refrigerated, specialty, or natural products.
- Established relationships with key Pacific Northwest retail buyers and category managers preferred.
- Experience with distributor, broker, and retail partnerships across multiple sales channels.
- Proven track record of delivering measurable sales growth and market expansion.
Compensation & Benefits
- Competitive base salary
- Paid Time Off
- Health benefits
- Opportunity to grow with a fast-moving, mission-driven brand
Job Type: Full-time
Pay: $85,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Experience:
- CPG Sales: 3 years (Required)
- Direct Distributor: 1 year (Required)
License/Certification:
- Drivers License (Required)
Ability to Commute:
- Poulsbo, WA 98370 (Required)
Work Location: Hybrid remote in Poulsbo, WA 98370
