Azeus Systems Limited is looking for a Digital Marketing Manager for its multi-awarded and leading software solution.
Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over 100 countries.
Visit azeusconvene.com for more information.
Responsibilities:
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Build and lead the digital marketing team.
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Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankings
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Plan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generation
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Monitor, analyze, and report on website performance and marketing metrics to drive data-driven decision-making
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Successfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK/EU, Asia, Middle East, Africa, Australia)
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Manage and oversee different digital marketing channels, ensuring consistent performance across global markets
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Cover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media)
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Identify trends and insights to optimize spend and performance based on data
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Instrument conversion points and optimize user funnels for maximum lead generation
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Introduce innovative and effective digital growth strategies
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Collaborate with internal teams to create high-converting landing pages and enhance user experience
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Work closely with sales teams to align marketing efforts with sales goals, particularly for the US market
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Oversee company social media accounts, ensuring alignment with brand strategy
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Design, build, and manage online content to strengthen the companys digital presence
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Benchmark competitors and continuously refine digital marketing strategies
Qualifications:
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At least 10 years of experience in digital marketing or a related role, with most of the experience focused on the US market and other key focus markets of Convene
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Demonstrated success in improving website search rankings to #1 and #2 globally
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Experience managing global websites with successful rankings in the US, UK/EU, Asia, Middle East, Africa, and Australia
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Strong background in brand strategy, with the network and expertise to position the organizations in the governance, risk, and compliance space.
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Hands-on experience with Google Analytics, SEO tools, and other digital marketing platforms
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Proven ability to develop and execute impactful digital marketing campaigns for B2B SaaS products
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Preferably experienced in the board portal market or other IT software industries
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Ability to interpret web metrics and digital analytics and translate them into actionable marketing strategies
