The Brand Reputation Manager serves as a strategic communications advisor responsible for protecting and strengthening the reputation of Inspire Brands and its portfolio of iconic restaurant brands. This role leads issue management and crisis communications efforts, partnering closely with Brand Communications, Legal, Operations, Human Resources, Loss Prevention, Corporate Security, and Executive Leadership to navigate complex reputational challenges and emerging risks.
The ideal candidate thrives in a fast-paced environment, exercises sound judgment under pressure, and serves as a trusted resource during both routine and high-impact situations. This position plays a critical role in the organization's preparedness, response, and recovery efforts related to reputational issues.
This position is based in the Atlanta Global Support Center.
Responsibilities:
Develop and execute communications strategies, messaging frameworks, holding statements, FAQs, and briefing materials for a variety of issues and incidents.
Serve as a primary communications partner to Legal, Operations, Human Resources, Brand Marketing, Corporate Security, and other cross-functional teams during active incidents and sensitive situations.
Support enterprise crisis preparedness efforts, including response planning, scenario development, process improvement, and stakeholder training.
Prepare executive reports and issue briefings, summarizing key incidents, trends, response strategies, and business impacts.
Support communications response efforts related to operational disruptions, public safety incidents, severe weather events, labor issues, litigation, regulatory developments, and other reputational matters.
Requirements:
5-8+ years of experience in corporate communications, public relations, crisis communications, reputation management, or related fields.
Knowledge, Skills and Abilities
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
