The Branch & Business Development Manager leads both internal operations and external growth efforts of a home care agency branch. This dual role ensures the branch delivers exceptional care, maintains compliance, operates efficiently, and achieves sustainable growth through strategic marketing and referral development.
This leader is equally focused on operational excellence and proactive community engagement.
About the Position
Adultcare Assistance Homecare is seeking a Branch & Business Development Manager for our Tucson location.
You’ll work with a high-performing, fast-paced team to deliver outstanding care while driving branch growth. This role oversees day-to-day operations, ensures quality of care, and leads marketing and referral efforts.
You’ll collaborate closely with Geriatric Care Specialists, Scheduling Coordinators, and leadership to ensure every client receives the right care from the right caregiver. You’ll also support operations across Tucson, Sun City, and Phoenix.
This position reports directly to the Vice President and plays a key role in delivering safety, value, and peace of mind to clients and families.
This role is also part of our Healthcare Leadership Development Program, designed for high-potential candidates from sales, social work, and senior care backgrounds who want to grow into senior leadership within the organization.
If you come from a social work, case management, or healthcare background, this is a natural next step—allowing you to expand your impact into leadership, operations, and community-based relationship building.
ResponsibilitiesOperational Leadership
- Manage daily branch operations and team performance
- Hire, train, coach, and develop office and field staff
- Oversee client intake, assessments, and care plan execution
- Ensure caregiver scheduling aligns with client needs
- Maintain compliance with state regulations and company standards
- Monitor KPIs (hours, revenue, margins) and manage costs
- Resolve client and caregiver issues quickly and professionally
- Support recruitment, onboarding, and retention of caregivers
- Participate in on-call rotation and step in during emergencies when needed
Business Development & Marketing
- Build and maintain referral relationships, including hospital discharge planners, case managers, skilled nursing facilities, and community partners
- Execute marketing plans, including events, outreach, and campaigns
- Represent the company in the community (events, networking)
- Track leads, referrals, and conversions using CRM tools
- Partner with internal staff to ensure smooth intake and onboarding
- Maintain strong brand representation in all outreach efforts
Results (What Success Looks Like)
- High client satisfaction and strong feedback
- Consistent growth in new clients and referral volume
- Smooth, compliant, and efficient operations
- Strong, retained referral partnerships
- Engaged team with low turnover
- Branch meets or exceeds financial targets
QualificationsRequired
- 2–4+ years of experience in sales, social work, leadership, or a related field
- Strong leadership, communication, and problem-solving skills
- Ability to manage multiple priorities in a fast-paced environment
- Ability to pass background check and drug screening
Preferred
- Experience in home care, healthcare, senior services, or social work
- Background working with hospital discharge planners, case managers, or care coordination teams
- Bachelor’s degree or equivalent experience
- Experience in business development, referral marketing, or client-facing roles
- Experience managing caregivers or healthcare staff
- Proficiency with scheduling software, CRM tools, and Microsoft Office
Additional Expectations (High-Impact)
- Must be comfortable spending time in the field building referral relationships
- Must be motivated by growth targets and performance metrics
- Proven ability to generate and convert referral-driven business
Skills
- Leadership and team development
- Relationship building and community engagement
- Customer service and conflict resolution
- Organization and attention to detail
- Regulatory awareness and compliance mindset
- Ability to build trust quickly with families, caregivers, and referral partners
Compensation & Benefits
- Salary: $50,000 – $70,000 per year
- Bonus / incentive structure tied to growth
- Health benefits
- PTO and paid holidays
- Expense reimbursements
- Cell phone and internet allowance
- Company car
- Growth and advancement opportunities
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have at least 2 years' experience in sales?
- Do you have experience in healthcare, including roles in home health and hospice?
- Do you have Experience in business development, referral marketing, or other client-facing growth roles?
Location:
- Tucson, AZ 85704 (Preferred)
Ability to Commute:
- Tucson, AZ 85704 (Required)
Work Location: In person
