Chief Marketing Officer (CMO) Noble Elk Farm & Cervid Labs
Location: Remote
Reports To: CEO
Compensation: Base Salary + Performance Bonuses + Revenue Growth Incentives
About Us
Noble Elk Farm and Cervid Labs are vertically integrated leaders in the cervid industry.
From raising premium elk and producing nutrient-dense elk products to manufacturing specialty supplements and wellness products, we are building a nationally recognized brand centered around quality, transparency, and innovation.
Our brands currently serve customers through direct-to-consumer sales, wholesale partnerships, retailers, distributors, e-commerce platforms, and specialty agricultural markets. We are entering a rapid growth phase and are seeking a Chief Marketing Officer to help scale our branded product sales and establish Noble Elk Farm and Cervid Labs as category leaders.
Position Overview
The Chief Marketing Officer will be responsible for driving revenue growth across all branded product channels, including:
- Direct-to-Consumer (DTC)
- E-commerce
- Amazon Marketplace
- Wholesale Accounts
- Retail Partnerships
- Distributor Relationships
This role will lead marketing strategy, brand development, customer acquisition, digital advertising, retail expansion initiatives, and overall revenue growth efforts.
The ideal candidate is both a strategic leader and hands-on operator who understands how to build brands, acquire customers, and create scalable growth systems.
Key ResponsibilitiesBrand Growth
- Develop and execute comprehensive marketing strategies for Noble Elk Farm and Cervid Labs.
- Strengthen brand awareness and positioning across all channels.
- Maintain consistent messaging and visual identity.
Direct-to-Consumer Growth
- Increase website traffic, conversion rates, and customer lifetime value.
- Oversee email marketing, SMS marketing, loyalty programs, and retention campaigns.
- Manage digital advertising across Meta, Google, YouTube, and other platforms.
Retail & Wholesale Expansion
- Develop programs that increase retail placement and shelf presence.
- Support distributor relationships and retailer acquisition efforts.
- Create promotional campaigns that drive sell-through at retail locations.
E-Commerce & Marketplace Management
- Oversee Amazon growth strategy and marketplace optimization.
- Improve product listings, content, reviews, and conversion performance.
- Monitor key performance indicators and profitability.
Content & Community Building
- Lead content creation initiatives including video, social media, storytelling, and customer engagement.
- Highlight the farm, manufacturing operations, product sourcing, and customer success stories.
Analytics & Performance
- Track KPIs including revenue growth, customer acquisition cost, return on ad spend, retention, conversion rates, and profitability.
- Provide monthly growth reports and strategic recommendations.
Qualifications
- 5+ years of marketing leadership experience.
- Proven experience growing consumer brands.
- Experience with Shopify, Amazon, Meta Ads, Google Ads, email marketing, and analytics platforms.
- Strong understanding of customer acquisition and retention strategies.
- Experience managing budgets and marketing teams.
- Excellent communication and leadership skills.
Preferred Experience
- Consumer packaged goods (CPG)
- Supplements and wellness products
- Food and beverage brands
- Agricultural or outdoor lifestyle brands
- Direct-to-consumer brands
Compensation & Incentives
In addition to base compensation, this role will participate in a performance-based incentive program tied directly to:
- Branded product revenue growth
- Direct-to-consumer growth
- Retail and wholesale account expansion
- Profitability improvements
- Strategic milestone achievements
The compensation plan is designed to reward measurable growth and provide significant upside for exceptional performance.
Why Join Us?
This is an opportunity to build something unique.
You will help lead the growth of a vertically integrated American company that controls its products from farm to finished consumer goods. The right candidate will have substantial influence over strategy, brand development, and long-term growth initiatives.
If you are passionate about building brands, driving revenue, and creating meaningful customer connections, we would love to hear from you.
Pay: $68,664.23 - $82,692.41 per year
Benefits:
- Flexible schedule
- Paid time off
Work Location: Remote
