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The Lottery's mission is to maximize the proceeds from Lottery game sales to support the Lottery's beneficiaries for the good of all Coloradans. The Marketing team is responsible for the Colorado Lottery brand and develops, deploys and promotes the portfolio of Scratch and Jackpot games of the Colorado Lottery to maximize proceeds for the people of Colorado.
The interactive Marketing Manager leads the strategy, development, and performance of the Colorado Lottery's digital ecosystem, including the public website and mobile application. This role serves as the primary liaison between marketing, technology, legal, and external vendors to deliver secure, accessible, and high-performing digital platforms. The position oversees digital content, eCommerce initiatives, analytics, vendor contracts, and compliance to enhance player engagement, optimize performance, and support revenue growth.
PRIMARY DUTIES
Program & Area Management:
Lead the development and execution of interactive marketing and communications strategies that support organizational goals, product awareness, and customer engagement across the Lottery's digital channels (website, mobile application, email, SMS and mobile push notifications).
Serve as a interactive advisor and primary point of contact for internal stakeholders, providing guidance on marketing approaches, campaign planning, timelines, and performance measurements.
Direct the planning, launch, and evaluation of interactive marketing campaigns, including audience targeting, messaging strategy, channel selection, and post-campaign analysis.
Present interactive marketing strategies, performance results, and recommendations to leadership and other stakeholders in a clear and actionable manner.
Monitor and analyze complex digital funnels to identify friction points and implement conversion rate optimization (CRO) strategies.
Digital, Interactive & eCommerce Management:-
Manages digital content strategy and execution for websites, mobile applications, email, push notifications and SMS, ensuring messaging is on strategy, consistent, accessible, aligned with brand standards and campaign objectives and KPIs are achieved.
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Lead the administration and continuous improvement of the Lottery's digital and eCommerce systems, including online sales tools, platform integrations, and vendor supported technologies.
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Analyze digital and platform performance metrics to assess effectiveness, identify trends, and recommend data-driven improvements to increase engagement and support revenue growth.
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Ensure all marketing and digital communications comply with applicable laws, regulations, accessibility standards (ADA/WCAG 2.1 AA), and organizational policies.
Fiscal & Contract Management:-
Collaborate with creative agency and external vendors on interactive marketing campaigns and initiatives, ensuring deliverables meet scope, quality, budget, and timeline expectations.
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Oversee interactive marketing-related contracts, budgets, and procurement activities, including participating in RFP processes and monitoring vendor performance.
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Track expenditures in program area and ensure responsible use of funds aligned with program objectives and state procurement policies.
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Collaborate cross-functionally with leadership, legal, information technology, and operations teams to align interactive marketing initiatives with organizational priorities, customer and player needs.
Residency Requirement:
This posting is only open to residents of the State of Colorado at the time of submitting your application.
Class Code & Classification Description:
H4K4XX - MARKETING & COMMUNICATIONS SPECIALIST IV
MINIMUM QUALIFICATIONS:
Experience Only:
Seven (7) years of experience directly managing end-to-end digital interactive platforms for a large subscriber base(websites, mobile applications), demonstrated ability to manage digital content and platforms with a core focus on online sales, transactional eCommerce, digital product management, or online gaming/lottery revenue generation; experience managing high-visibility, consumer-facing digital marketing strategies and automated execution (including email, SMS, and mobile push notifications).
OR
Education and Experience:
Bachelor's degree from an accredited institution in Business, Marketing, Communications, Computer Science or Information Technology, or a field of study related to the work assignment as determined by the Department.
AND
Three (3) years of experience directly managing end-to-end digital interactive platforms for a large subscriber base (websites, mobile applications), demonstrated ability to manage platforms with a core focus on online sales, transactional eCommerce, digital product management, or online gaming/lottery revenue generation; experience managing high-visibility, consumer-facing digital marketing strategies and automated execution (including email, SMS, and mobile push notifications)
NOTE: If submitting a transcript, certification or other relevant materials, candidates may redact information that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.
Special Qualifications:-
Applicants must also undergo a conflict-of-interest assessment to determine compliance with the provisions of C.R.S. § 44-40-110, and must remain in compliance with C.R.S. § 44-40-110 for the duration of their employment with the Colorado Lottery.
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Applicants and immediate family members must comply with restrictions on game play.
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Applicants and immediate family members must ensure compliance with appropriate Lottery laws and rules, including conflicts of interest
Preferred Qualifications:-
Demonstrated experience in lifecycle marketing, consumer retention, and loyalty initiatives, including the use of marketing automation and CRM systems to drive Customer Lifetime Value (LTV).
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Experience in a role where platform management is essential to the organization's revenue generation and brand integrity.
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Experience with eCommerce systems and management.
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Experience with project management.
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Experience with mobile application development and management.
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Experience with database management.
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Experience with budget management and tracking.
Conditions of Employment with the Lottery Division:-
Applicants must also undergo a conflict-of-interest assessment to determine compliance with the provisions of C.R.S. § 44-40-110, and must remain in compliance with C.R.S. § 44-40-110 for the duration of their employment with the Colorado Lottery.
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Must be willing to work occasional weekends and holidays, if needed, and be able to go on overnight travel.
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Occasional out-of-state travel may be required.
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Must be able to lift up to 20 lbs
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Must possess and maintain a Colorado driver's license.
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Applicants and immediate family members must comply with restrictions on game play.
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Applicants and immediate family members must ensure compliance with appropriate Lottery laws and rules, including conflicts of interest.
Conditions of Employment with the CDOR:
Employees are in a position of public trust in the performance of their job duties and must operate in a manner that maintains the highest standards of honesty, integrity, and public confidence.
As a condition of employment with the CDOR, all personnel must file all necessary Colorado Individual Income Tax (CIIT) returns and pay tax obligations, therefore all employees must undergo a pre-employment evaluation of their tax records/accounts to ensure compliance with this policy. Final candidates must also complete a successful background investigation and reference check prior to appointment. Certain positions based on duties may require scheduled background investigations.
Pursuant to the Universal Driving Standards Policy (Download PDF reader), any worker who will be expected to drive a State-owned vehicle is responsible for maintaining a safe driving record and a valid driver license prior to driving any State-owned vehicle.
To be compliant with the new fleet vehicle policy, Motor Vehicle Records (MVRs) will be pulled for review for workers who:
Have an assigned State fleet vehicle
Are required to operate a vehicle as part of the position
Utilize a State fleet vehicle as a pool vehicle
Minimum Qualification Screening
A Human Resources Analyst will only review the work experience/job duties sections of the online job application, to determine whether you meet the minimum qualifications for the position for which you are applying. Only complete applications submitted before the closing date of this announcement will be reviewed.
Applicants must meet the minimum qualifications to continue in the selection process for this position. Do not use "see resume" or "see attached" statements on your application.
Cover letters and resumes will not be accepted in lieu of the official State of Colorado online application. Part-time work experience will be prorated.
Recommended attachments: Resume, Cover letter (Optional if Manager is requesting them)
List your employment history starting with the most recent job, including part-time, temporary, and volunteer jobs. If more than one job was held with a given organization, list each job held as a separate period of employment.
Information must be accurate, including dates of employment. If it is found that information provided is falsified, you will not be considered for a job with the State of Colorado and/or may be removed from a job after hire.
The eligible list established from this posting may be used to fill additional vacancies.
Email Address:
All correspondence regarding your status in the selection/examination process will be conducted via email. Please set up your e-mail to accept messages from "state.co.us" and "
[email protected]" addresses. It is your responsibility to ensure that your email will accept these notices and/or review your junk mail and spam filtered email.
If you receive notice that you have been eliminated from consideration for this position, you may file an appeal with the State Personnel Board or request a review by the State Personnel Director.
Appeal Rights: (Updated)
An applicant who has been removed from an employment list or removed from consideration during the selection process may request a review by the State Personnel Director.
As an applicant directly affected by the results of the selection or comparative analysis process, you may file a written appeal with the State Personnel Director.
Review of the completed, signed and submitted appeal will be timely on the basis of written
material submitted by you, using the official appeal form signed by you or your representative. This form must be completed and delivered to the State Personnel Board by email at
[email protected] within ten (10) calendar days from your receipt of notice or acknowledgment of the Department’s action.
For further information on the Board Rules, you can refer to 4 Colorado Code of Regulations (CCR) 801-1, State Personnel Board Rules and Personnel Director's Administrative Procedures, Chapter 8, Resolution of Appeals and Disputes, at spb.colorado.gov/board-rules.
Equity, Diversity, and Inclusion Compliance
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.
The Colorado Department of Revenue is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA inbox,
[email protected].
We are committed to building work environments that are inclusive and reflect our communities and the diverse talents of all people. We strongly encourage candidates from all backgrounds and abilities to apply.
If not applying online, submit application to:
If you are not able to submit an online application, a paper application is available at this link: PDF State Paper Application (Download PDF reader)(Download PDF reader). Paper applications must be received via email to
[email protected] by the closing date and time of the application period listed on this announcement.
Methods of Appointment:
Appointment to the vacancy or vacancies represented by this announcement is expected to be from the eligible list created. However, at the discretion of the appointing authority, the position(s) may be filled by another method of appointment for a valid articulated business reason.
Step Pay Program:
Per the requirements of the Step Pay Program, any former or current State employee must be paid a rate that is equal to or greater than the appropriate step pay rate within their classification's pay range based on completed years in their current class series.
