Digital Marketing & SEO Coordinator
Full-Time or Part-Time | Cedar Falls, IA
Are you passionate about social media, digital marketing, content creation, and helping businesses grow online? We're looking for a creative, organized, and self-motivated Digital Marketing & Content Coordinator to take ownership of our online presence and help tell our story across every digital platform.
This is an exciting opportunity to have a direct impact on one of Iowa's leading Toyota dealerships by creating engaging content, improving our online visibility, and helping customers find us through search engines and AI-powered search.
What You'll DoSocial Media Management
- Manage our Facebook, Instagram, TikTok, YouTube, LinkedIn, and other social platforms
- Create engaging photo and video content
- Develop and maintain a monthly content calendar
- Respond to comments and messages when appropriate
- Monitor engagement and recommend improvements
Website & Content
- Update and maintain dealership website content
- Create blog articles, buying guides, FAQs, and educational content
- Ensure website content stays fresh and accurate
- Work with department managers to promote specials, events, and new inventory
SEO & AI Search Optimization
- Help improve our search engine rankings (SEO)
- Optimize content for AI search (AEO)
- Research keywords and customer search trends
- Monitor website traffic and search performance
- Identify opportunities to improve online visibility
Google Business Profile Management
- Manage and optimize our Google Business Profile
- Create weekly Google Posts
- Upload photos and videos
- Help monitor and respond to customer reviews
- Ensure business information remains accurate and current
Marketing & Creative Projects
- Photograph and film dealership events
- Create graphics, short-form videos, and promotional materials
- Assist with email marketing campaigns
- Help coordinate community events and sponsorship promotions
- Brainstorm new marketing ideas and campaigns
We're Looking For Someone Who
- Loves creating content and telling stories
- Has excellent writing and communication skills
- Understands social media platforms and trends
- Is comfortable taking photos and shooting/editing video
- Is organized, dependable, and self-motivated
- Enjoys learning new technology and marketing strategies
- Has an eye for detail
- Can manage multiple projects at once
Preferred Qualifications
- Experience with social media management
- Experience with Canva, Adobe Creative Suite, CapCut, or similar design/video tools
- Basic understanding of SEO and website content
- Experience with WordPress or website content management systems is a plus
- Photography and videography experience is a plus
- Experience with Google Business Profile management is a plus
- Marketing, communications, journalism, or related education or experience preferred—but we value talent and creativity just as much
What We Offer
- Competitive pay based on experience
- Full-time or flexible part-time schedule available
- Opportunities for professional development and continued learning
- Creative freedom to bring new ideas to life
- A fun, fast-paced team environment
- Employee discounts and benefits (for full-time employees)
If you're someone who enjoys creating content, learning new marketing strategies, and making a measurable impact, we'd love to hear from you.
To apply, please submit your resume along with links to any social media accounts, content, writing samples, or creative work you're proud of.
Pay: $48,000.00 - $68,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Cedar Falls, IA 50613
