Job Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement and growth. Your passion for digital marketing combined with your creative flair will help us connect authentically with our audience, boost brand awareness, and support our overall business objectives. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact in a dynamic environment.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility and engagement.
- Create high-quality content including graphics, videos, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure visual consistency and appeal.
- Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences effectively.
- Analyze digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to measure campaign success and optimize future efforts.
- Collaborate with cross-functional teams on branding initiatives, public relations activities, e-commerce projects, and content creation efforts to ensure cohesive messaging.
- Conduct keyword research for SEO purposes to improve organic search rankings; incorporate SEO best practices into content development.
- Maintain relationships with media outlets, influencers, and partners to enhance brand reputation through strategic public relations efforts.
- Proofread all content for accuracy, clarity, and consistency before publication; ensure adherence to brand guidelines.
Skills
- Proven experience in social media management and social media content marketing strategies.
- Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Expertise in digital marketing performance monitoring using Google Analytics and other analytics tools.
- Familiarity with social listening tools such as Hootsuite or Buffer for market insights.
- Knowledge of Facebook Advertising campaigns and experience in paid social media advertising.
- Ability to create engaging content including videos, photography, blogs, and multimedia assets; video editing skills are a plus.
- Solid understanding of SEO principles, keyword research techniques, and web analytics for marketing optimization.
- Excellent writing skills with attention to proofreading detail; ability to craft compelling messages aligned with branding goals.
- Experience in relationship management with media contacts, influencers, or partners is desirable.
- Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your enthusiasm for digital storytelling combined with analytical prowess to make a lasting impact on our brand’s journey forward!
Pay: $50.00 - $80.00 per hour
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
Work Location: Hybrid remote in Dallas, TX 75206
