The Position: The Director of Online Enrollment, reporting to the Dean of the College of Professional and Global Education (PaGE), provides executive leadership for the design, launch, and scaling of LA Online, Cal State LA's new, institutionally owned online learning and enrollment enterprise. This role leads the development of an internal Online Program Management (OPM) model, aligning academic innovation, enrollment growth, and student success for online degree, certificate, and extension credit programs serving adult and mid-career learners. The Director is responsible for the end-to-end online enrollment lifecycle, including market intelligence, portfolio strategy, digital marketing, recruitment, admissions coordination, onboarding, retention, and re-enrollment. The role partners closely with academic colleges, central enrollment units, academic technology, IT, institutional effectiveness, and student services to ensure a cohesive, data-driven, and learner-centered online experience. This position oversees multiple functional teams, manages internal and external vendors as needed, establishes performance metrics and dashboards, and develops sustainable financial and operational models to support long-term growth and quality.
