The Director, Strategy is a strategic leader who connects insight to impact. Sitting at the intersection of data, culture, creativity, and business ambition, you translate complexity into clear direction that teams can execute and clients can believe in.
You turn research, behavioral data, and cultural intelligence into sharp strategic frameworks that define who to prioritize, what to say, and how to win. Equal parts analytical and narrative-driven, you craft stories that inspire action—grounded in evidence, but designed to move people. You connect disparate inputs, anticipate implications, and balance immediate performance needs with long-term brand growth.
Audience-first in mindset, you move beyond surface-level segmentation to uncover meaningful behavioral opportunity. You identify unmet needs, tension points, and whitespace that connect product value to high-potential growth cohorts—and translate those opportunities into integrated go-to-market strategies across channels.
Curious, pragmatic, and influential, you align cross-functional teams, guide clients, and ensure strategy drives both creative excellence and measurable business results.
Integrated Campaign & GTM Planning
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Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms
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Develop strategic and creative briefs rooted in audience insight and clear communication frameworks
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Align brand, product, and performance objectives within cohesive campaign maps
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Support launch planning and investment strategies with audience-led activation ideas
Audience Strategy & Growth Opportunity
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Collaborate on audience segmentation and persona development grounded in behavioral, attitudinal, and value-based signals
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Identify high-potential growth cohorts and expansion opportunities across products, markets, and channels
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Translate audience data into clear implications for messaging, targeting, personalization, and channel strategy
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Build scalable audience frameworks using syndicated tools (GWI, EPC, Pulsar) and internal data sources
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Partner with Media, CRM, Creative, and Social to ensure audience strategy is fully integrated into channel planning and activation
Insights & Strategic Rationale
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Synthesize primary research, cultural signals, and behavioral analytics into actionable strategic frameworks
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Distill complex inputs into breakthrough insights that establish a clear problem to solve and behavior to shift
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Develop strong logic trails that connect insight audience messaging activation business impact
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Translate performance data into optimization roadmaps and future growth recommendations
Client & Cross-Functional Leadership
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Serve as advisor to clients, presenting strategies and recommendations
- Participate in workshops to align teams around audience prioritization and growth strategy
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Partner with Creative, Media, CRM, and Analytics to ensure strategy translates into execution
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Bring clarity to ambiguity and align stakeholders with differing priorities
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10+ years in strategy roles within agency, consultancy, or in-house marketing organizations
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Expertise in audience segmentation, research synthesis, and insight developmen
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Proven experience building integrated, cross-channel GTM strategies
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Strong analytical rigor paired with abstract problem-solving capability
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Demonstrated ability to translate consumer insight into measurable business growth
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Excellent storytelling and presentation skills with executive presence
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Experience managing and mentoring junior strategists
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Change-agent mindset with curiosity about emerging tools, technologies, and evolving consumer behavior
