Job Summary
We are seeking a dynamic and detail-oriented Marketing Assistant to join our vibrant marketing team. In this role, you will play a crucial part in executing digital marketing strategies, supporting content creation, and managing various advertising campaigns. Your enthusiasm and technical proficiency will help drive brand awareness, increase engagement across social media platforms, and optimize online presence. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing initiatives.
Duties
- Assist in the development and execution of digital marketing campaigns across multiple channels, including paid advertising campaigns on platforms like Facebook Ads and Google Ads.
- Support website management tasks using content management systems such as WordPress, ensuring content is current, engaging, and optimized for SEO.
- Conduct keyword research and utilize SEO tools to improve organic search rankings and enhance website visibility.
- Create compelling content for social media posts, email marketing campaigns, blogs, and other digital channels that resonate with target audiences.
- Monitor web analytics reporting using tools like Google Analytics and Google Tag Manager to track campaign performance and identify opportunities for optimization.
- Manage social media advertising campaigns to increase reach, engagement, and conversions across platforms such as Facebook, Instagram, and LinkedIn.
- Collaborate with the team on performance marketing strategies, including conversion optimization techniques to maximize ROI on paid campaigns.
- Assist in website updates, HTML editing, graphic design using Adobe Creative Suite tools like Photoshop, and basic CSS coding to enhance visual appeal.
Qualifications
- Proven experience with digital marketing tools such as Google Analytics, Google AdWords (now Google Ads), SEM (Search Engine Marketing), and marketing automation platforms.
- Strong technical proficiency in website management systems like WordPress and content management systems (CMS).
- Familiarity with SEO best practices, keyword research, web analytics reporting, and social media marketing strategies.
- Proficiency in Canva, AI, Adobe Photoshop, Adobe Creative Suite applications, HTML/CSS coding skills preferred.
- Experience managing paid advertising campaigns across social media platforms including Facebook Advertising and paid search marketing efforts.
- Excellent content creation skills with the ability to craft engaging copy for diverse digital channels.
- Ability to analyze data effectively to inform campaign adjustments and improve performance metrics.
- Strong organizational skills with attention to detail; ability to manage multiple projects simultaneously in a fast-paced environment.
Join us as a Marketing Assistant and be part of a forward-thinking team dedicated to innovative digital marketing solutions! This role offers an excellent platform for aspiring marketers eager to grow their expertise while making a tangible impact on brand success through creative campaigns and data-driven insights.
Pay: $25.55 - $30.77 per hour
Benefits:
Work Location: In person
